Keen to know this as well. I am still a way off from developing my own styles beyond basic touch ups.
Big fan of e.g. mrk's soft/lighter look in his pictures! Can't decide if presets are cheating though - though I guess I could find one and tweak/examine it accordingly.
Lesson learned. Liked the look of some presets I fancied using and tinkering with, spent £15 on them last night and hated almost all of them as soon I imported them . I'll stick with finding my feet/free ones for now I think.
VSCO Film are the go to starting points, you will have an endless supply of classic film looks that you can use, tweak and re-save as your own versions.
I bought packs 1 to 4 years ago and used a few of the Velvia/Kodak and other film styles I was fond of from the old skool 35mm film days which I built into my own presets which has now become my signature grading for everything I produce!
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