Logo critique

tang0

tang0

tang0

Soldato
Joined
12 Jun 2003
Posts
3,949
I was wondering if anyone could give me some pointers as to how I could improve my first logo. It's by no means complete yet..

It will be the logo and sign for our new seaside based ice-cream / hot food / drinks business.

I need to somehow fit in the words 'Snack Shack' or 'Refreshment Shack' in somewhere, something I didn't plan for when i first drew it out :/

I need to make the text stand out more with some highlights / shadows etc

VQPWPl.jpg


Full size image
 
I think it looks great, and the text doesn't necessarily need to stand out more.

For some reason my eye is drawn to the bottom of the K and how it connects with the wave... not sure if that needs a bit more work or not, it's a bit of an abrupt angle.
 
Or no connection at all? You can then have more of a horizontal line beneath which your tagline should sit nicely.

My other comment would be that you've gone for a semi-handwritten style font, yet you've got so many duplicate letters (Bea) that it's clearly not handwritten. To solve this without actually handwriting it you may want to find a similar secondary font for the second word. I'm also not a fan of the K as the top diagonal joins the vertical.
 
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You could play on the "Break" and chop the word in two, tilt one part of it as if it's been snapped off and then add some zig zagged lines to the parts where it's broken from
 
tang0 said:
I need to somehow fit in the words 'Snack Shack' or 'Refreshment Shack' in somewhere, something I didn't plan for when i first drew it out :/
Click to expand...

I like the logo design but at first glance (which was before I read any of your words) I thought Surfing product. Refreshment didn't figure one bit visually.

Anyway I don't see how you can fit in those extra requirements easily. However, if this is to be a shop/unit sign then do you really need to fit them in? Unit signs work fine with logo one end and detail at the other (i.e. banner style).
 
update:

yNqHIl.jpg


original

Just had a thought, to make it look more beachy and more fitting, i'll have a go at making a bit of sand beneath the wave with something sticking out of it like a windbreak or something
 
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That's a pretty tidy little logo, what about adding a parasol or something as it does need a little extra to break away from having just the water theme imo.
 
Surely if it's a refreshments place then you should have a drink+straw or something rather than a parasol. Also, still not a fan of the K, looks too much like an R to me.
 
I didn't actually read the OP, just looked at the 2 logos :o

Russinating is right, you need something refreshment related, right now it looks like a theme park logo or something.
 
Meh don't clutter it up. It's gonna be on some kind of surf shack/bar, I think people will understand what it is! Don't think you need parasols, drinks, sand and beach balls for the customer to know you can get refreshments there!

It would look good combined with the usual chalk on blackboards if you need to convey more information.
 
I think it looks great! well done, i would however (personal oppinion) edit the k at the end, it looks like a strange R... hope you know what i mean...just a personal op..
 
Thanks everyone for their input

I'll work on it more tonight, I'm not satisfied about how text looks atm and i want to make the wave a little less like a tentacle
 
Small update, altered the wave a bit but still not completely happy with the way it flow, also been playing around with colours on the text. I know the spacing between the letters is completely off, I'll sort it later
 
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Think I prefer the second, it was nice, clean and understated. Third one is a bit busy with all the font effects and a bit more brash/tacky with the yellow (starting to remind me of Summer Bay... :p)
 
Still doing this :p

I realised that everything was a bit too big and wouldn't scale properly to fit on the sign so I've had to redo it
 
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