To launch a craft gin these days, if you're not spending 90% of the budget on marketing and branding and 10% on the actual gin, you're doing it wrong.
As others have said, put some life into it. Why is is being distilled in the Peak District? Is it because you just happen to live there or because you're using local ingredients that give the drink some character, taste and story?
If I were getting into the drinks game, I'd be avoiding the saturated gin market and getting into aromatised wines, such as Lillet or Vermouth. All the cool kids are drinking those now rather than gin - more subtle than a 40% or higher spirit monster and no need to lay out on hugely expensive and over-branded tonics either.
As others have said, put some life into it. Why is is being distilled in the Peak District? Is it because you just happen to live there or because you're using local ingredients that give the drink some character, taste and story?
If I were getting into the drinks game, I'd be avoiding the saturated gin market and getting into aromatised wines, such as Lillet or Vermouth. All the cool kids are drinking those now rather than gin - more subtle than a 40% or higher spirit monster and no need to lay out on hugely expensive and over-branded tonics either.
