Now that seems like a really dumb idea to me. I wonder how many people have taken one look and went "crap, I'm not playing that, it looks awful".
Well, they copied the idea from WoW and it doesn't seem to have hurt them. Last time I used a free 10 day comeback to WoW time and dl'd the client it can have you playing very quickly but does the same things, crap looks, area's not available yet aswell I think though never end up using the time for long or going very far.
Then again, once you whack WoW up to full settings, it still looks like crap
I'm playing Wow again at the moment, at max settings for everything, high res, high AA, frankly it looks awful, some of it is nice design which is half the battle, but the awful tree/leave textures, path, grass, etc, its soo soo dated now its a bit of a joke.
Lotro, at near to lowest settings looks better than WoW on top settings. Wow highest vs Lotro highest is no contest, Lotro, not particularly surprisingly, looks like a game thats 5 years ahead of it in tech/quality, though its only a few years younger than WoW.