making your site #1 in google...

paulsheff said:
SEO for free? I can't see them lasting long...
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I think he means they get sites to the top without paying google ;)

There are many many factors, but the real balls of the matter are:

• create a site with great content
• code the site well
• get quality incoming links from reputable sources
• dont overdo all the keyword stuff, keep everything natural

then... wait - it wont happen overnight ;)
 
QuiKsiLVeR said:
I think he means they get sites to the top without paying google ;)

There are many many factors, but the real balls of the matter are:

• create a site with great content
• code the site well
• get quality incoming links from reputable sources
• dont overdo all the keyword stuff, keep everything natural

then... wait - it wont happen overnight ;)
Click to expand...

this is exaclty it andhas basically been said already.

make a website thats perfect for what the user will want, e.g. great content, easy design etc. This will higher its rankings on search engines. If you make a site and build it with seo only in mind forgetting the point of the actual site then you will get lower ratings as googlebot notices this.

Like for instance say your making a website for house cleaning company. Dont go making it with the words house cleaning every where, but instead make it so its coded well, and presented ina way the user will find best, the text they want to read,not the text a robot will want to read.
 
tsinc80697 said:
SEO is changing soon though form using meta tags and inbound links as to where you can be placed.

Search engines like google are going to change and use "respectable" website links to help rank your site

ie If your website is linked to a .gov website it would be ranked higher than if it was linked to a .com/co.uk. The same rule will apply for other sites such as .org etc

Not sure when they are implementing this though but I know it is occuring :)

Also make sure that all your links on your page are full links
ie http://www.tom.com/bob.html not just bob.html

If you were using an ecommerce shop then putting the item name in the URL would also help push their page rank up incase people search for a specific product
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Google has used this as its primary judge of a site's quality since its inception, and it's what made it the most popular search engine (and made such techniques pretty much standard among other search engines).

Have you never heard of PageRank before or something?
 
QuiKsiLVeR said:
I think he means they get sites to the top without paying google ;)

There are many many factors, but the real balls of the matter are:

• create a site with great content
• code the site well
• get quality incoming links from reputable sources
• dont overdo all the keyword stuff, keep everything natural

then... wait - it wont happen overnight ;)
Click to expand...

We have a winner :)

Tripnologist said:
However little it counts for, proper semanticly correct, css based layouts do help as well.
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They really, really don't... gah...
It's like people saying aspx pages rank higher than asp pages, or cfm pages rank higher than asp pages.... Heck there was a thing going around last year that was .SEO files rank higher in google.

As long as the points Quicksilver made are pretty much covered, your page extension could just be .BOOBIES - as long as a search engine can read the page and it realises everything is normal and not being spoofed, has good quality links in and out (that are relevant) and go where they say, then it will rank as well as any other type of page.

robmiller said:
Have you never heard of PageRank before or something?
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Pagerank is worth nothing at all... I wish people would forget about pagerank... it's just a tool, not the be all and end all of SEO

tsinc80697 said:
SEO is changing soon though form using meta tags and inbound links as to where you can be placed.

Search engines like google are going to change and use "respectable" website links to help rank your site

ie If your website is linked to a .gov website it would be ranked higher than if it was linked to a .com/co.uk. The same rule will apply for other sites such as .org etc

Not sure when they are implementing this though but I know it is occuring :)

Also make sure that all your links on your page are full links
ie http://www.tom.com/bob.html not just bob.html

If you were using an ecommerce shop then putting the item name in the URL would also help push their page rank up incase people search for a specific product
Click to expand...
Google has been doing that for years, pretty much since it was created. A link from a reputable website or domain is worth more than one from say a geocities site for example.
That URL thing just cannot be true, I've always been in the habit mixing and links (some with www. some with just bob.html as you said) and never seen any preference to the ones with the full path name.

Matt Cutts has said that Google don't use URLs to donate a final position. The only thing a domain name, or pagename will do is appear bold in google to show the user that this page may be more relevant.
Whether what he says has any truth or not, to be honest I've seen old website I've worked on where a page has a map of pembrokeshire on it and the page was called purple.asp, it ranked no 1 in google... experimenting with it took that page down replaced it with map-of-pembrokeshire.asp (and changed all relevant links) and it ranked at no 1 as well (I believe it has dropped since then though).


SEO isn't a quick fix, it's constant work... it's easier to get to number one than to stay at number one. Other companies out there are getting an idea that it's now important to have a high ranking site in google, so it makes our jobs harder to keep our sites there.
 
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In some cases it is just getting an article that gets dugg to hell, then linked a lot. We did a big article on varients of the Nintendo DS and it got up rather high in google. It's lower now, as time has passed, but it is still bottom of first page for "nintendo ds" on google uk search.
 
xirokx said:
thanks for your response so far..

please tell me what these do / are?

a) robots
b) googlebot
c)verify-v1
d) google-analytics

thanks in advance
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Realised that in my (rather large) post I never answered these

a) Robots are the search engines way of going around each website and grabbing the content on it. They follow the links on it and grab a view of that website as well.
They changed the way search engines work... Yahoo for example, never used to use robots... it all used to be user submitted, with several offices based around the UK checking the content and allowing/denying that site. My current place of work was actually one of said offices :cool:

b) The GoogleBot is just googles robot - If you do a search on google, and click cached on a search result - that is how google would see that website :)

c) verify-v1 is a metatag that Google asks you to put onto your webpage/website to basically verify that you own that domain so you can use Googles Webmaster tools.

d) Google Analytics is a fantastic free web stats program. You put a piece of javascript onto your website (easist to put it in an include file that is used throughout the site) and it will monitor all traffic to and from your website. You can see how many visits you had per day, how many hits you've had, track ecommerce etc. You can also see more detailed things like screen resolutions of browsers, whether they're flash enabled, java enabled, what OS they're using etc...etc.. It's a fantastic tool, and since it's free - there's no reason not to use it.
 
I wrote an SEO thread a while ago. It's in the archives and gives an overview of what's required to reach your market via the search engines.

http://forums.overclockers.co.uk/showthread.php?t=17290644

Please remember that #1 in Google means very little, reaching your market is the goal. First you need to profile your market and know as much about the questions they ask and the needs they have. This helps define the information the website conveys. Once you research this then you can start to apply this knowledge to your online marketing campaign. Also remember before you invest any amount of time on marketing, you need the tools in place to measure the failures and success. This makes you more productive. Good luck!
 
Inbound links with your keyword as the link, IE: Overclockers Trade links with similar sites, its a long a boring process with little results at first, but you will see the results after several months of work.
 
First thing you need to know is what specific terms you want to rank #1 for. This comes in to what Ed said about marketing.

If you're going for anything where there's a lot of competition, or large financial reward for the top spot, then I wish you luck.
 
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