Manchester United on the US stock market

Only July 26, 2012, consistent with our strategy to grow our global sponsorship revenue, we entered into an agreement with General Motors for Chevrolet to become our exclusive shirt sponsor, beginning in our 2014/15 season. The term of the agreement runs through the end of the 2020/21 season. Annual revenue from our new shirt sponsorship agreement will be $70.0 million in the first season, and will increase by an additional 2.1% in each season thereafter through the term of the agreement. We will also receive approximately $18.6 million in fees in each of the 2012/13 season and 2013/14 season under the terms of our new shirt sponsorship agreement. Total revenue payable through the end of the 2020/21 season under our new shirt sponsorship agreement is approximately $559 million

From United's report filed with the SEC so the figures are right. It's crazy money.
 
Yep. I was thinking the deal would have been for something over £30m a year. Perhaps £35m. But £50m?! That's ridiculous. Either the figures are wrong, Chevrolet want to get rid of their money, the Glazers have pictures of Chevrolet executives up to no good or Utd's marketing team are worth their weight in gold. :D

The figures aren't wrong. It's included in the updated IPO prospectus. It's massive money but just how good will depend on what other clubs do over the next 9 years. The trend recently has been fairly short deals (usually 4 years) with large jumps each time the deal comes up for negotiation. That will have no doubt been factored in though.

The appeal to Chevrolet comes from Utd's exposure in Europe and in particular Asia. I'm no expert on Chevrolet but I'd imagine that their sales now are mainly in the US.
 
From United's report filed with the SEC so the figures are right. It's crazy money.
Wow. Lovely to see the proof. :)

The figures aren't wrong. It's included in the updated IPO prospectus. It's massive money but just how good will depend on what other clubs do over the next 9 years. The trend recently has been fairly short deals (usually 4 years) with large jumps each time the deal comes up for negotiation. That will have no doubt been factored in though.

The appeal to Chevrolet comes from Utd's exposure in Europe and in particular Asia. I'm no expert on Chevrolet but I'd imagine that their sales now are mainly in the US.
Well the IPO prospectus says $559m so I guess the club will get that at the very least. Apparently China is Chevrolet's 3rd biggest market. http://en.wikipedia.org/wiki/Chevrolet#China

But yeah the money being talked about must be because Chevrolet want to massively increase their worldwide market share and be known to many more potential customers.
 
TBF they have something like a 3bn a year marketing budget. So (even accepting that 659 million 'followers' is a big exageration $70million of that on something as highly visible as a United shirt kind of makes sense. Or I guess that's what their marketing guys thought.
 
The figures aren't wrong. It's included in the updated IPO prospectus. It's massive money but just how good will depend on what other clubs do over the next 9 years. The trend recently has been fairly short deals (usually 4 years) with large jumps each time the deal comes up for negotiation. That will have no doubt been factored in though.

The appeal to Chevrolet comes from Utd's exposure in Europe and in particular Asia. I'm no expert on Chevrolet but I'd imagine that their sales now are mainly in the US.

You have a good point, but its still nearly double the current record (well some are saying record is currently £25m/season) by the end of the Chevy deal, with the current economic climate, I cant see Utd being that much out of pocket, if at all, come '22/23 season

The other thing I read recently was that Aon was going to be sponsoring the new "Manchester United Business Network" and Manchester United Foundation and what effect this is going to have on the club.

http://finance.yahoo.com/news/aon-manchester-uniteds-business-business-130100924.html

Either way its interesting to hear Aon are strengthening their ties with teh club even if its in a completely different area
 
Quick update. Despite certain sources claiming the IPO may have been pulled last week citing a lack of demand reports suggest it is now oversubscribed.
 
Quick update. Despite certain sources claiming the IPO may have been pulled last week citing a lack of demand reports suggest it is now oversubscribed.

So was facebook, doesnt mean its good business for the people buying into this. Shows how much spare money is floating around the system if this is to be considered a good investment! Would be very very interested in finding out who the owners are.
 
MUFC have priced shares at $14 each for their US IPO, valuing club at $2.3billion, about $100m lower than was originally hoped for.
 
MUFC have priced shares at $14 each for their US IPO, valuing club at $2.3billion, about $100m lower than was originally hoped for.

Nice copy and past job Robbo ;)

Howard Nurse's tweet is slighty confusing/misleading. For those that don't realise, the "$100m lower than was originally hoped for" is referring to the amount of cash raised, not the valuation of the club.
 
Can anyone explain what's going on with the referee's at old trafford? It's a disgrace to the game the decisions are so one sided

What like the ref last night who missed 2 clear penalties for us? Yeah you're right it's scandalous.
 
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