Tried this earlier, refused to accept my retail W7 key saying it was locked.
OK, I had a spare Win 7 Pro key.
Downloaded the relevant Insider ISO, created USB boot disk, installed Win 10 and it accepted my Win 7 Pro key perfectly and I am now running Win 10 Pro.
What I can't figure out now, is how to move to just the standard, release build, rather than the Insider Previews? Google recommended a few things but I can't seem to get any of them to work, I only used Insider Preview to use my key on install.
I did register, that's how I got access to the ISO.
But won't it keep trying to update me to whatever new preview build comes out?