Mini Rant - Yearly Review Emails in December

Soldato
Joined
20 Feb 2004
Posts
21,373
Location
Hondon de las Nieves, Spain
Ok, not so much of a rant as a grumble, but why do companies feel the need to do a "Year of" email at the start of December?

Spotify have just sent me a "Your Year of Music" with various stats around minutes of music listened to and most listened to songs etc, yet we're only 92% of the way through the year.

Strava is another one, i get a yearly review giving me miles ran and hours exercised around this time too, which again completely misses out a whole month of the year to include stats.

Surely it makes a lot more sense to wait until January when you can actually get a proper yearly review?
 
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