You're missing the point. On a normal journey, to and from work, heck, even over a 100 mile commute, what benefit do your "OMGEPICPADS" offer, that my OEM ones don't?
Oh, that's right, nothing.
If they stop you 0.5m quicker in an emergency, and stop you hitting that deer/child/car in front then that's quite a significant benefit don't you think?
