More like keeping up appearances and people who have engrained poor money management.
To me people are more well of than they think they are once they cut out unnecessary noncense from there life. But many have become acustomed to daily greggs/starbucks coffe or eating out every other day, drinking, smoking and buying cloths every other week and giving that up means they are in poverty.
Once I factor in all bills inc a £300-400 mortage my bills would come to no more than around £1000-1100 per month leaving around £200-300 left over each month on a £20k job. This in the north east.
I am one of the lucky ones who has a "large" deposit growing by £1k every month while I'm trying to find a house so I can for the most part offset these increases (for the time being.....), but it still sucks. Currently a 25 year mortgage works out to £315 based on the house price range I am looking at with an interest rate of 5%. That same mortgage would have been £200 per month at the start of the year
It would be over £2000 a month down here in the South East if some of us remortgaged today.