Growing facial hair isn't a challenge (well not for me anyway).
I respect the charity, and so on, but I'd rather sponsor people doing something worthwhile, rather than just growing facial hair.
I think you're missing the point.
The mo is all about a manly image to spark conversation and remind people of men's health issues and to raise money for it.
What are we to do that is more "worthwhile" than raising money for Men's cancer research? Wear a badge? Run a mile? How would that do any better than growing a moustache? They have nothing to do with the objective.
At no point is the growing of the mo meant to be a challenge.
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