MS aggessive marketing.....

Soldato
Joined
15 Mar 2005
Posts
10,424
Location
I am everywhere...
...or simply dont want ps3 to be in the lime light?


Ok, first and foremost i am making a neutral comment here and not in anyway talking as a fan boy.

I picked up the London Metro this morning and i noticed the following

Front page top corner
- Win an xbox and a home system (a promotion)

Page 2 on the left hand corner - "Which side are you fighting on" Splinter cell available now on xbox 360. The ad is about 1/4 of the page.

Page 4 - "Yeah it is that real". An advert for Tony Hawks 2. Available on Xbox live/360. Adverts occupy about a quater of the page

Page 5 - A drawing-cut off of gear of way. - Nothing was mentioned about xbox here it was later i made the connection. Occupys another quater or more strip of the page.

Page 6 - Same cut off drawings as above.

Page 7 - Same as above but with "Emergence day 17.11.06." written on it.

Page 8 and 9 - A two full page of advert containing the full poster drawings of a man shooting at what looks like aliens in a dark place with sparks everywhere. He looks mean and is carrying some sort of powerful gun.
On the right hand side of the poster is the following "The best game we have ever seen - GamesMaster" and A drawing of a skull just below the inscription "Gears of wars"

Page 11 - Two advert got featured here one is for Open season and Need for speed carbon. As usual xbox 360 written on the lower part of each ad asking readers to "Jump in".

Page 12 - A full page advert! Contains the mosaic of the right hand (or left palm...depending on how you look at it) with the inscription "Feel the intense power of HAVING WAY TOO MANY OPTIONS TO CHOOSE FROM"

Page 13 - Two adverts relating to xbox 360 but only one is connected to MS. A quater page advert for SaintsRow - It is done against a city back ground, a flyover in the distance and a sign saying "stop sinners only"....All is drapped in sunset landscape....(Looks cool :cool: )

Page 14 - Two advert here. SmackDown and PhantasyStar universe.

Page 15 - Cars and DeadRising.

Page 16 - Another quater page advert for what i believe is the Xbox version of Sony's Eye toy.

Page 17 - Same as above but with the image flipped so that the two faces each other....Oh wait then at the middle botton page, a linked message across both pages saying "express yourself the way nature intended"!

Page 18 - Test Drive and Table Tennis

Page 19 - An advert for abox 360 "classics" tittles.

Page 20 - An advert by HMV offering xbox 360 at sale price.

Page 21 - An advert (half a page) for Samsung Lcd tv and xbox 360...Hmm some sort of partnership?

Page 22 - Nothing here...perhaps they forgot :p

Page 23 - A full colour advert for a game title "Viva Pinata"? I think it is aimed at kids by the look of it.

Page 24 - Three quaters of the page shows KingKong on a green tall rise building and planes flying towards him (you know that classic image right?). Another advert for xbox 360.

Page 25 - A promotion to win 360 and a samsung tv...

Im getting tired now... :(

Page 26 - Another Half page advert for 360. This time, for the acceceriose (sp?).

Page 27 - Quater page ad for Tom Clancy's Rainbow Six....on xbox 360.

Page 28 - A nice quater page advert in colour for Gear of war.

Page 29 - Nothing... :eek

Page 30 - Call of Duty 3. Quater page ad.

Page 31 - A full page ad in Black and white for Gears of war limited edition pack....I must stress that this advert was done by Game.

Page 32 and 33 - A full Calender (or almanac) of 2007. It use the theme of Dead or Alive and the traditional 360's green colour. I think i will hang this in the locker room. :cool:

Page 34 - a full page ad for a bargain sale of 360....(ad by games station)

Page 36 - Lost planet (360)

Page 37- Lego star wars II (360)

Page 38 - A half page ad for N3 (Ninety-Nine Nights) all drapped in colour and japanes manga style drawing.

Page 40 - Half page ad for the 360 outlining all the features on it.

Page 41 - Sonic...a new begining. (360).

Page 42 - A partnership ad? BT internet and 360's Wireless adapter.

Page 43 - Small box ad for Ultimate Alliance showing spider man, Wolverine, The thing, and Captain america all bursting out of the back ground at once.

Page 57, 59, and 60 contains World series poker, Fifa 07 and PES^ respectively. All colour ad and quater page advert.


So ladies and gentlemen there you have it. The newspaper has 64 pages....do the maths. I must admit, i like their persistance and sense of marketing if only sony could use such approach....Now come to think of it, i think i have been brain-washed after reading all those advert now i want a xbox 360 with Gears of War...***must resist temptation**

Aint this too aggressive and can anyone estimate roughly how much it cost MS for today's advert alone.
 
Last edited:
Microsoft have spent a fortune this Winter on advertising the Xbox360 and it seems to be working.
Gears of War is a phenomenal title too ElRazur, I know you're sony and I won't try to force it down you, but I do recommend it whole-heartedly.
 
ElRazur said:
Doh...When i started, there wasnt anything here...So iwasted my time typing all of those...oh well :(

Type faster! :p

Maybe if you read through the Metro again the brainwashing may take hold and you'll get a 360 ;)
 
NokkonWud said:
Microsoft have spent a fortune this Winter on advertising the Xbox360 and it seems to be working.
Gears of War is a phenomenal title too ElRazur, I know you're sony and I won't try to force it down you, but I do recommend it whole-heartedly.

I agree man, the gears of war looks tempting...very very tempting. Hmmmm.
 
As to your initial question I don't think it's anything to do with the PS3 as it's not out over here and is more than likely Christmas advertising.
 
Keep Sony out of the lime light? .....MS don't have to....

Sony are doing a good enough job of that themselves by simply not meeting the European launch date...They have nothing to shout about except the release of Pink PSP's and PS2's...

From now till Xmas is Nintendo and Microsofts time to rub salt in the wounds of Sony with a fierce Xmas marketing campaign...For all those kids wanting PS3's for Xmas, they are now going to choose between 360 or Wii.....Tis that simple :)
 
mrk1@1 said:
Its making me want one too and I haven't had a 360 since January. GOW looks stunning.
I'd recommend you go out and pick one up, the games a sight to behold when you're actually playing it, moving around and seeing things. Very very good game.
 
Its a tactic that Sony used themselves to kill of the Dreamcast (helped by idiots at Sega seemingly blowing all of their budget in sponsoring the Arsenal team when a decent footy game was the one genre they were weak in!)

I'm open minded about the PS3. I dont have any real inclination to buy one like I did last year with the 360, partly becuase the last Sony hardware I bought, the PSP was such a dissapointment games wise, but mostly because I havent seen anything on it yet thats impressed me. When that changes, and I'm sure it will in time, I'll probably buy one, but something under the TV will have to go to make room. Currently got XBOX, PS2, 360 1 x PSP and 2 x DS.
 
MS haven't even started their Xmas assault yet. Gears o War was just the start. This Xmas will belong to MS, and Nintendogs, oh and Elmo.
 
MS marketing = Xbox 360 in stock in your local store with all these great games
Nintendo marketing = Wii coming out ground breaking controller with limited supply
Sony marketing = none

MS are hammering it home that the 360 is out and its bloody good.

Like any company would and they have the cash to splash.
 
wyrdo said:
But there's no PS3 until March, kinda early to start the assault on Sony in Europe.

Yes but if MS can convince people to buy an Xbox 360 this Christmas, then they're more likely to not buy a PS3 this March.
 
Chrisss said:
Yes but if MS can convince people to buy an Xbox 360 this Christmas, then they're more likely to not buy a PS3 this March.

Strangely, I do actually agree with this.

Most people will be HAPPY with a 360 this xmas... and for a long time. If you buy one at xmas, there will be at least 10 games for people to go thru, and buy that time I think the draw of the PS3 will be a lot less...
 
Chrisss said:
Yes but if MS can convince people to buy an Xbox 360 this Christmas, then they're more likely to not buy a PS3 this March.

Yep my nephew and little sony fan from birth has finally caved. My sister has brought him a premium for christmas in the pro evo bundle.

Ive just this second brought him the wireless adapter, so I can find someone on pro evo I can pound :D
 
Back
Top Bottom