Pick up the Metro paper today

Rava Benitez

Rava Benitez

Rava Benitez

Associate
Joined
25 Jul 2005
Posts
711
Location
London
Every single page has a huge Xbox 360 advert all the way through the newspaper including double page full spreads on Gears of War and DOAX2.

Its amazing its beautiful, CMON.

Games get mainstream finally.

Also included is an ever progressing Gears of War omen plastered on the entertainment pages.


AWSOME.


Edit:

Im kinda excited as I just received my copy of Gears of War CE as well.
 
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yeah, saw the double spread GOW add.

MS are plowing huge amounts of money into advertising. there was a xbox 360 special pull out in the sun today as well.
 
gjrc said:
MS are plowing huge amounts of money into advertising. there was a xbox 360 special pull out in the sun today as well.
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Perfect timing as well. Just when the PS3 is released, and Sony have done their best to destroy the ability to import, MS come up with a timely reminder there is another console available for people to buy. Great marketing IMO.
 
Davey_Pitch said:
Perfect timing as well. Just when the PS3 is released, and Sony have done their best to destroy the ability to import, MS come up with a timely reminder there is another console available for people to buy. Great marketing IMO.
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yeah MS are good at that. i cant turn on my TV without seeing the GOW add at the moment. Sony are in for a fight thats for sure.
 
I was amazed by quite how many ads for the 360 and its games there were. 75% of the pages had something 360 related on them.
 
Old woman next to me was tutting as I read the story next to the Dead or Alive advert :rolleyes:

Oh and after recounting my tales of woe over my dead 360 I was presented with a cut out of the 'Merry Xbox' add. :(
 
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SiD the Turtle said:
Old woman next to me was tutting as I read the story next to the Dead or Alive advert :rolleyes:

Oh and after recounting my tales of woe over my dead 360 I was presented with a cut out of the 'Merry Xbox' add. :(
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heard about that on the gears thread, sorry to here but you are covered under the sales of goods act 1979 just write to the retailer claiming they repair or replace the console under the legislation.

if not dive into the store take cover and through cd cases at the staff. :p
 
Rava Benitez said:
heard about that on the gears thread, sorry to here but you are covered under the sales of goods act 1979 just write to the retailer claiming they repair or replace the console under the legislation.

if not dive into the store take cover and through cd cases at the staff. :p
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Yeah don't worry about it, its going back into Game on Saturday.
 
gjrc said:
must have cost a bomb tbh
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I work in online marketing but some people here work in print stuff, rough estimates put the price at about £25,000-30,000. Although given we had about 10 people talking about it and a few saying they were going to check prices this afternoon it seems to be money well spent.
 
I think there was an ad on every page except the dedicated ad pages.

Still not tempted.
 
I was going to post a thread about this as well. Not only has MS got adverts for the 360 on almost every page, there are also loads of adverts from big chain stores with their deals on the 360.
 
Davey_Pitch said:
Perfect timing as well. Just when the PS3 is released, and Sony have done their best to destroy the ability to import, MS come up with a timely reminder there is another console available for people to buy. Great marketing IMO.
Click to expand...


Indeed, i saw it and was quite pleased that they have done this. At least lets the Ps3 fanboys know that there is another console out there to consider rather than wait another yr or so before the ps3 hits our shores.
Looks like M$ have gone into a massive xmas marketing campaign by the looks of todays paper.
 
Speaking on GoW marketing, on a large set of outdoor steps on my uni campus there are huge GoW spraypaint ads, touting the game and emergence day 17.11.06.
 
i guess if you are confident on your product, like GOW, then its worth pushing it.

i suppose its what they call a "system seller"
 
Yeah a guy in work was showing me The Sun has a 4 page centre spread today on the 360, it's accessories and current games, including GoW :)
 
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