What Gray2233 said.
Greatly improves GPU component cooling at the expense of other components in case built system.
In other words GPU industry is not trying to build best cooling for computer systems, but only best cooling when not in application most buyers use it in.
Modern hi-performance GPUs (gaming / graphics) generate as much or more heat than CPUs.
GPU industry needs to include liquid cooling for them.
Waterblock designed for their GPU with pump and radiator similar to AIOs.
With the huge profits they are making they could easily do this. Actual cost of production is less than 10% of retail price. Add another 10% for R&D, marketing, etc. even extremely inflated would still be less than 20% of current retail prices. But much of markup is wholesaler and retailer profits which are over 50% of retail price.
The way it works is a £10 manufacturing cost +£10 R&D =£20 sold to wholesales for £50-100 who sells to retailer for £250-350 who sells to consumer for £500-700, but if it's in extreme demand sells for £800-1200+.
Going kinda off topic, but this is reason Thermalriight retail pricing is so good. They manufacture their own products.
Parent company can control retail market from overcharging by only supplying wholesales / retailers who sell for more than their suggested prices (known as MSRP). Rarely done, but can be.
