I've always considered a broker to be the sales guy?
The banks are already earning interest on the mortgage and have a nice bit of collateral from the L-T-V, whereas a broker is a middleman that relying on his service fee + maybe an affiliate fee from the lender. I went with HSBC directly which always seem to offer a decent rate and I was able to use my own solicitor for both myself and the bank to save on fees.
The broker fees (in most cases) are outweighed by the savings (in most cases) a good broker can make you. Remember too that not all brokers charge a fee, it tends to be largely based on the amount of work involved. I VERY rarely charge a fee for a re-mortgage, in fact, I don't very often charge a fee at all!! it only tends to be on very complex cases that will take an unusually large amount of my time. Never charge for advice though..
Banks are only interested in new customers. most offer cracking deals for the new ones but when it comes time to review, usually offer poorer rates. They do this as they know a large number of customers will just sit back and take whatever they are offered without question. I've worked as an adviser for the biggest banks, as did my wife for many years and we have close friends who still do... They are sweat shops... the pressure the sales people are under to meet their targets is absolutely immense.. they just want to make a sale.. there is also no guarantee you will ever have the same adviser each time you need them and they tend to be only available office hours 5 days a week! People like me, on the other hand, want to build a relationship with you which will last your house buying life... plus most of us are available pretty much 24/7!
As for sales... that may have been the case 20 years ago but it is no longer.. We work on the same principles as IFAs... a client is for life not just for a quick buck.. it isn't in our interest to push to make a sale, we want to do the best we can for you, that includes product choice, quality of advice and quality of service... after all... that's how we get the referrals we need to build a successful business!
Under FCA rules, you have to go through the advice process anyway so why on earth would you do that with someone who can only tell you about one lender's product? surely the sensible thing to do would be to talk to someone who can look at the whole market? The client doesn't lose out, it is very rare that a lender will offer a better deal direct than through a broker, in fact, it is quite often the other way round.. even where a procuration fee is paid to the broker, it has absolutely no affect on the product or rate.