I think re-seating could make a difference, whilst I agree that a slim rad probably isn't enough for all that heat, 70 degrees seems still way too hot. The CPU should be hotter as well if the issue was ineffective cooling capacity.Doesn't sound like a seating issue or TIM at all.
Example here:
Seems high to me, i have a EX360 rad and GPU doesn't go above 42c.
This seems about normal as it's similar to my temps (obviously with slightly different hardware).I have 2x 480's and a single 240. Both 1080's can still hit 42-43c and CPU around 55c.
whats peoples preference for direction of water movement?
In practice it makes very little difference to temps as long as things like "IN" and "OUT" on your CPU block are the right way round. to quote direct from the watercooling sticky:
Loop order: it doesn't really make that much difference in what way you order your loop, but the one thing you must make sure is that the reservoir goes before the pump, otherwise you will have a lot less flow than you would like. And in practice I have found this to be true. Just do whatever is the cleanest loop and is most aesthetically pleasing to you.