Need some help sending out a mail merge letter.

[Bounce]

Hi All,

I have a plan to send a generic template letter to around 200 contacts using mail merge , I hope in return it will generate new business leads for me and the company.

We offer logistic solutions for local companies. (we offer next day delivery to anywhere in the UK).

I'm thinking of having it no bigger than one page and being concise and straight to the point, I was also going to put a cheeky picture of myself on it so that they can put a face to the name.

I need help on what to put into the letter, I have some ideas like introducing the company and what services they offer etc.

It would be good to hear if anyone has done this before and if they could share there ideas with me, also if anyone can recommend any books or know of any resources I can look up to help me write this letter that would be greatly appreciated.

 

[Bounce]

I have tired phoning companies, many appear to be uninterested. (I guess people don't like cold calling).

The contacts aren't people I know, but I know that they need the services I offer.

Iv decided not to add a photo to the letter, here is the letter that Iv come up with so far :-


Dear XXXXXX,



Fantastic cost-effective next day palletised deliveries to anywhere in the UK and beyond!



When you next consider your arrangements for your logistics services I would welcome the opportunity to understand your requirements and situation. Leading companies such as the XXXXXX and XXXXXXX use XXXXXXXX, because they've achieved improvements of delivery performance and massive savings on their logistics costs compared to their old logistics provider.



On average our customers are more satisfied and save up to 15% or more from switching from their current logistics provider.



XXXXX is able to offer you:

• Next day delivery to anywhere in the United Kingdom.
  
  
• Competitive rates.
  
  
• Excellent customer service.
  
  
• Warehousing storage.
  
  
• Over 25 years of experience in the Logistic’s Industry.

To trial XXXXX effectiveness in your organisation, you can arrange a free no-obligation quotation and trial now.



Please feel free to contact me to arrange your no-obligation quotation and trail now.

Yours sincerely,







XXXXX

Business Development Manager


What do you guys think?