New issue of Evo - Winter Tyre Test

Skeeter said:
That's all very well, but i still don't understand the overall figures. They look so fishy that I can only assume they have been made up.

And alexisonfire, I love your winter tyre choice! :)
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I read this article again last night, including the words. It does actually explain how they came to these final figures (not the negative one though) but I'm not sure if it's correct, I didn't check them myself. Apparently the subjective figure is weighted differently to the others, I'd need the article in front of me to say exactly how it was weighted though.

Either way it sounds like crap designed to sell products for advertisers.
 
lordrobs said:
Which advertiser would that be?
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"Advertisers", plural. I don't think anyone's suggesting this piece was commissioned purely by one advertiser, but many tyre brands advertise in the magazine, and new tyres need fitting....
Basically it makes sense for a magazine to do an article like this which suggests to the reader that they need something which the magazine's advertisers offer. I'm frankly surprised you'd think this wasn't the case.
 
bam0 said:
"Advertisers", plural. I don't think anyone's suggesting this piece was commissioned purely by one advertiser, but many tyre brands advertise in the magazine, and new tyres need fitting....
Basically it makes sense for a magazine to do an article like this which suggests to the reader that they need something which the magazine's advertisers offer. I'm frankly surprised you'd think this wasn't the case.
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I'll admit that I know very little about the world of advertising but I'm struggling to see what Evo will get from it if it is just a general article. I guess what I should be asking myself is what would *insert tyre company/distributor/fitter* who advertises in the magazine think if the verdict was that you are wasting your money and you might as well stick with what you have on the rest of the year.
 
Kenai said:
Something doesn't add up with the wet vs dry 50mph braking, that means the Conti Winter can stop vastly better in the wet than it can in the dry :confused:
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Its understandable if it was designed for wet/snow conditions, if the compound is geared towards that it may be less effective when dry like a F1 tyre being naff when cold. Of course that doesn't explain how it got a better result in the wet than a summer tyre in the dry :confused:
 
Firestar_3x said:
Cold hard cash.
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That was my point really, I'm struggling to see where the cash will come from. Probably me being thick but I can kind of see it in terms of not wanting to upset current advertisers but who is going to be putting money their way for a general unsponsored article?
 
Kenai said:
The Conti Winter stops in the WET just over 1m shorter than the Conti Summer stops in the DRY (which is the best tyre in that test)?

Something doesn't add up with the wet vs dry 50mph braking, that means the Conti Winter can stop vastly better in the wet than it can in the dry :confused:
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The summer tyres stopping distance increasing from 37 to 43 meters going from dry to wet seems pretty reasonable, but the winter tyre result is nonsense. I'm wondering if there has been a typo; a stopping distance of 45 (rather than 35) meters in the wet for the winter tyre would seem reasonable.
 
I've not read the whole thing yet, but to me, the fact that at the very end they show a table with 5 colums, 1 for dry, wet, snow and subjective, and then an 'overall' figure, yet the overall figure does not correlate to the average of the other four, all seems a bit odd to me. It actually renders that table useless.
 
lordrobs said:
I'll admit that I know very little about the world of advertising but I'm struggling to see what Evo will get from it if it is just a general article. I guess what I should be asking myself is what would *insert tyre company/distributor/fitter* who advertises in the magazine think if the verdict was that you are wasting your money and you might as well stick with what you have on the rest of the year.
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It helps justify to the advertisers why they should continue to advertise in the magazine. I'm pretty sure if they did a piece like this with a conclusion that might sit negatively with their advertisers they would either not run the article or modify the scoring of the tests to get the result they want....
For a great example of this kind of thing just look at the audiophile magazines.
 
bam0 said:
It helps justify to the advertisers why they should continue to advertise in the magazine. I'm pretty sure if they did a piece like this with a conclusion that might sit negatively with their advertisers they would either not run the article or modify the scoring of the tests to get the result they want....
For a great example of this kind of thing just look at the audiophile magazines.
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Yeah I can see it from this point of view. I misunderstood when people said it was for the advertisers I instantly thought in terms of revenue rather than keeping them sweet.
 
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