I agree, but I think they're both overpriced for what they are. Or rather (and perhaps more fairly) their lower end offerings have unnecessary compromises making them untenable. If Dell offered a lower end machine with 16gb RAM, or Apple with a gen 10 chip, I'd take it, but they don't and there's no good reason for that save for driving people up to their more expensive machines which are largely overkill for my needsThe main benefit for me (Apart from the fact they’re just gorgeous) is how Apple computers retain their value over time. I will happily pay £350 more for the MacBook Pro over the XPS (and take the AppleCare) because in 3 years I can sell it for more than the difference in the price over the equivalent Dell. A 3-year-old Dell is generally not regarded very well as a used purchase, even if it has been looked after. A used MacBook Pro is still seen as a good investment. And the constant evolution of MacOS just supports that premise.