It depends on what reviews are being referred to, I guess, but my impression is that Arrow Lake is much more competitive than the 13th-14th gen CPUs were against AMD.
For example: in TPU's power efficiency numbers, the 265K is on a par with the 9900X in multithreaded and way ahead on single thread (though I think the higher single/lightly threaded efficiency would have been influenced by the lower idle numbers).
The 7950X3D smashes them all out of the park with multithreaded efficiency, but that's not new, since select Zen 4 CPUs have always been way up there (I used to really like the 7900 non-X for that reason).
You mentioned this before for the intel CPU:
"Air cooling the Intel CPUs (or any higher-end CPU really) will likely require some management of the power limits and the fan curves to achieve the comfort you're after."
I'm not going to be the one building it, I'll be asking OCUK to do it for me - so does this matter and be something that I should take into account when picking CPU?
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