The sigma came out at £850
You what? It came out with an SRP of £799, it went to market no higher than £700...
Well if it turns in at £300 then it will be worth it for full fame users and should make a decent alternative to the old 35mm f2.
I doubt it will hit £300. I'm guessing the price will settle at £500, possibly £450 if we're lucky, about £150-200 less than the Sigma. If it's just as good the decision will be whether the extra bit of a stop is worth if for £150... Personally I wouldn't care! In fact thinking about it today if its good I will be very tempted to trade up from the DX version. I really want a good, low distortion 35mm walkaround lens again.
Well the AF-S 28mm f/1.8 is about £500 to buy here so i imagine it will be in that ball park.
Up for preorder at the usual places for £519.99.