Present buying for anyone other than your own kids I feel is just a faff these days. With consumerism where it is these days, people generally just already buy what they need/want. Gone are the days of buying physical media which made good presents, i.e. CD / DVD. Now it's like, what can I actually buy for £20 that someone won't already have that isn't tat.... This is why I tend to buy alcohol and food for people as you know it will be appreciated and used. I like buying fragrances as well as it's simple, small and no stock issues but again hard to keep the cost down.
I feel like it's all hyped to the point where I cba. I mean I like having the tree and decs and the food and the kids being happy, but if I could click my fingers and it all be done for me, that would be awesome. lol