Almost literally.
To do a fair comparison you're going to need static lighting or turn lighting off completely, assuming it's not possible to set the same time of day. Fury X definitely looks more contrasty (less dull) in that last scene but then there is more light hitting everything and highlighting them.
If you pause the video at 2:16 and 3:15 you'll see that the 980Ti side looks brighter and less washed out, different lighting conditions are being used throughout so it's a bit misguided to focus on a single scene and claim one GPU has better IQ than the other.
The textures at 3:15 look horrendous on the 980 in that scene. It's a little brighter yes but overall image quality looks very poor. Again the textures on the rocks and on the ground look a bit xbox 360ish. The gun looks blurry too.