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Nvidia CUDA ace to move on to AMD

Soldato
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Nvidia's VP for CUDA seems to think that the grass is greener on the other side, with rumours floating around that Manju Hegde will be seeking employment at AMD instead.

Hegde founded his own company, Ageia, back in 2002 which was responsible for creating extensive physics engines and bringing GPGPU to the fray in the graphics market. Nvidia thought hey, we need this guy, and got him on board to develop, deploy and work out the kinks of PhysX and the much-touted CUDA.

It's interesting that, if he is leaving, he's choosing now as the time to get out. As we reported earlier this month, Nvidia could be considering dropping CUDA. It's made a big CUDA push and has been keen to get the word out on all the good the technology is doing for boffins in the biotechnician and 3D artist space. As one of our commenter's said: "CUDA wasmy main reason for buying an Nvidia GPU! If Nvidia drops it, not only will I be very let down, I will also start looking at ATI GPUs more seriously."

Perhaps Hegde is thinking the same thing.

Kitguru has a good report on Hegde moving over to AMD with background info on the man. The site says that Hegde is the guy for getting industries to buy into his technology, and indeed, he got "the whole world speaking his language" after the sale of Ageia. We'd have thought Nvidia would have been scrambling to keep the man on side - watch this space for further developments.

Both Nvidia and AMD were unavailable for comment.
techeye
 
"Manju Hegde is a visionary. No two ways about it. The creation of Ageia captured the hearts, minds and imaginations of an entire generation of gamers, designers and, most of all, tech journalists."

The moment I read that I stopped taking any of the information seriously...
 
"Manju Hegde is a visionary. No two ways about it. The creation of Ageia captured the hearts, minds and imaginations of an entire generation of gamers, designers and, most of all, tech journalists."

The moment I read that I stopped taking any of the information seriously...

He captured yours & many for quite some time.
 
Most people either ignored or derided ageia/physx, I was (and still am) an advocate for advancing physics in games, which hardware acceleration currently is the best route for that, but I've had little to no interest in ageia and only interested in PhysX because I hoped it would become a GPU standard, I've been fairly vocal in my derision of nVidia for locking it down like they have.
 
You have to wonder if this is such a big loss for NV, when somebody has created something you often find that they become attached to it, after all it’s their baby. It could be as simple as NV taking the tech in a direction that he doesn't like, one 'toys out of the pram' moment later and he’s off to the competition while distancing himself from the tech.

This isn't really news as such, people move jobs and company’s all the time, often between the competition. I can tell you now if my company took one of my projects that I have been working on and decided to change direction massively after me putting 2 or 3 years of dev into it I would be none to happy.
 
As I was saying yesterday, it happens every day lol. Nvidia is on a roll, it's like a soap opera as of late. Good fun. :rolleyes:



- Ordokai
 
You have to wonder if this is such a big loss for NV, when somebody has created something you often find that they become attached to it, after all it’s their baby. It could be as simple as NV taking the tech in a direction that he doesn't like, one 'toys out of the pram' moment later and he’s off to the competition while distancing himself from the tech.

This isn't really news as such, people move jobs and company’s all the time, often between the competition. I can tell you now if my company took one of my projects that I have been working on and decided to change direction massively after me putting 2 or 3 years of dev into it I would be none to happy.

It deff. sounds like a "toys out the pram" moment from the write up. Tho it could equally be he doesn't like what nVidia has done with PhysX and finally given up on any chance of them being sensible about it.
 
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This story came from KitGuru originally and it's not very well written or researched. Hedge is NOT a 'CUDA ace' he is the VP of PhysX and CUDA marketing.

Ian Buck is the main man behind CUDA.
 
Either way you look at it, it’s not anything to get overly excited about. A little shake up internally might just be what NV need right now, and as talented as this guy may be nobody is irreplaceable.

In fact the company that I work for and also many of my clients have been restructuring to adapt with recent changes in market conditions – Often these restructuring exercises end up in either redundancies or changes in direction etc. As a knock on effect to this moral amongst those unaffected can also take a nose dive, just because this is a tech company it doesn't mean they are immune or any different. In fact recent reports on market share show that they need to take action, if they don’t do things now they will only end up doing it later down the line.

I hazard a guess that this may be the beginning of some other changes in the NV camp… Clearly this is massive amounts of speculation; from what is essentially limited information. But who knows?
 
I don't think Nv will just lose Cuda look at what they done, they can't turn back now.


they know enough even without this key person.

if they do Nv will be silly to
 
I don't think Nv will just lose Cuda look at what they done, they can't turn back now.


they know enough even without this key person.

if they do Nv will be silly to

Please read my post, the story itself is wrong. Hedge is not responsible for CUDA, he owned Ageia and after Nvidia bought them he took the position of VP of PhysX and CUDA marketing. He is not a key person to CUDA in any shape or form.

Ian Buck is the guy behind CUDA, and he also created Brook programming language at Stanford University.

This site KitGuru (where the story originated) is highly questionable, they have serious errors in almost all of their 'news' stories recently.
 
Please read my post, the story itself is wrong. Hedge is not responsible for CUDA, he owned Ageia and after Nvidia bought them he took the position of VP of PhysX and CUDA marketing. He is not a key person to CUDA in any shape or form.

Actually I would argue that he was in the key position for CUDA to be honest. :p
 
Actually I would argue that he was in the key position for CUDA to be honest. :p

Well that's debatable, in the consumer space marketing is important, not so for HPC customers. They tend to see through bull**** pretty quickly since they are generally very smart people.
 
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