I know Nvidia's yields suck and they want to claw money back but, surely they could sell more at a lower cost. Then again that makes you wonder just how many they have, if its like the gt200b in the last 6 months, price them out of any chance of selling in large numbers, to hide the very low supply.
Lets be honest though, high end isn't where its won or lost, their GF104 pricing will be interesting, I just can't see it being anywhere near 5770 levels, their value midrange card needs to be as cheap as AMD's offering, though their low end will likely, like AMD keep same amount of relative shader power as the previous gen so its likely to be only marginally bigger than their 40nm low end parts, if they've screwed that up and they cost too much, they'll lose a lot of sales.