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Nvidia moving away from Tegra and mobile/tablet market?

Looks like Nvidia wanted to sell Tegra as a high price premium product and vendors weren't convinced.
 
Hopefully K1/Denver will tempt more people into using their chips. They have great performance, so I can see them being used more in gaming devices rather than smartphones or tablets.

The real question is though, would the consumer be tempted by it? How popular is the Nvidia Shield?
 
So if not tablets and phones, what are they targeting?

A tegra 4 would make a terrible laptop or gaming device (like OUYA 2), so decent smart TV's or something?
 
Tegra like Atom never really caught on, look how hard Intel is pushing Atom which is reflected in the loses that division has made. I can't see how Nvidia who at the start of the Terga program was at a smiler stating position as Intel in terms of phone/tablet interrogation was ever going compete against specialist lower power SOC manufacturers like Qualcomm, ARM/Apple, Power VR etc who had been in this market for years.

Reading through that article in the OP it seems that Nvidia have been gearing their products to used by premium/Luxury end of the market, why else would you charge 3K for a video card? And why would car manufacturers use Nvidia products over it's competitors? Jen explains why there not targeting the phone market anymore which I understand but then talks about other markets he wants to sell to but where is the added value for buying expensive Nvidia technology over existing solutions?
 
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