Nvidia: Next-Generation Maxwell Architecture Will Break New Grounds.

[MaximusV]

I always buy nvidia based on improvement over last nvidia, i don't even compare speed against latest AMD. I suffered through ATI's joke that they call drivers years ago and never bought from them again.

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[Sliver]

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I've just got comfy, feet up, warm drink, just waiting for kick off.

 

[AgedIdiot]

I always buy nvidia based on improvement over last nvidia, i don't even compare speed against latest AMD. I suffered through ATI's joke that they call drivers years ago and never bought from them again.

Have used both - no problems with either's drivers.


Each company may have had problems 'years ago' but life and drivers move on.

 

[MaximusV]

Have used both - no problems with either's drivers.


Each company may have had problems 'years ago' but life and drivers move on.

Same here, these days both companies have just as many problems with drivers, the new nvidia drivers cause crashes for many people in Battlefield 3 for example.

 

[drunkenmaster]

That kind of thinking works until one of your kids decide they want a job working for a world class firm in the UK and realise there are none and instead has to work at a call centre.

This sort of design win is significant in keeping momentum going in what might become world domination (and lots of corporation tax) for a company based in Cambridge and not Silicon Valley.

Tosh, firstly the mobile market will stagnate the same way PC's are now, PC sales are decreasing because everyone has a fast enough PC now so much smaller reason to upgrade that in the days of single cores, dual cores, quad core + multiple things done at once without slowdown, thats the key.

10 years ago someone had a computer, did a virus scan, opened IE and it would take ages to open IE, or video files would stutter, anything bought in the quad core era means your AV scan barely effects whatever else you're doing, you can download one thing, watch a high def video, people aren't upgrading. ARM are already approaching this point, Apple are pushing new Iphones, but the major change in phone usage happened 2-3 years ago, newer phones are offering ever little extra over the last one and while sales are growing because worldwide usage is increasing, people are finding upgrading more and more pointless.

Difference is Intel and AMD previously, fabbed their own parts, designed them, and sold them, ARM is selling IP, meaning even if they were designing Intel sized chips with Intel levels of desktop market share, it would be Samsung, Qualcomm and everyone else taking the massive proportion of the profit, and ARM taking a tiny ickle slice of that.

ARM's revenue's are tiny, their world domination is non existant and their corporation tax is meh, most important, if they ever got into Intel level numbers, they'd find a way to pay as little tax as possible. Intel can't "move" their fabs from the states, though they could build new ones and move away from the states, would cost a buttload though. ARM are an IP company, they can move to a low tax country in a heartbeat.

Intel 53.5billion revenue last year, Apple 155billion, who are making some 13-15billion a quarter IN PROFIT, Arm have a yearly revenue of about a half a billion.

EDIT:- just realised Apple's revenue was about equal to the UK's deficit a few years ago, thats how crazy massive they are these days.

A iphone is what £400-500, the actual cpu in it barely costs god knows, but Tegra's, other smartphone chips range from $10-30 basically... the big profit isn't in the chips at all, its in the devices, and even more to the point ARM only get a tiny slice of the very small profit involved in the chips themselves.

So world domination, no, because Apple decided a custom chip was going to be even more profitable for them, and it could be not that long till some of the biggest players(and therefore highest portion of current sales of ARM chips) decide to do the same...

As for Maxwell, boring, double the performance per watt... massive claims... no, its the same claim every generation by every company who moves process, because thats what processes allow.

20nm provides little benefit over 28nm, BS most of that double the performance per watt claim is down to the process, its why Nvidia said double the performance per watt for Kepler over Fermi, and Fermi over 280gtx, etc, etc. Its a bog standard claim, as for the other claims, more graphics capability... on a next gen product, wow that is new. More programability.. again welcome to every previous new generation, same claims each and every time.

Its the same claims as every other year, pretending to be brand new and unprescedented improvements.