They do certainly appear to be trying to minimise poor sales of RTX units, although they acknowledge high prices are an issue albeit launch prices they claim were higher than MSRP (unsure if this is true in the UK let alone worldwide). Hopefully it will spur them into producing something more affordable.
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Nvidia rumour to be launching new GTX 11 series without ray tracing
- Thread starter Flake87
- Start date
They do certainly appear to be trying to minimise poor sales of RTX units, although they acknowledge high prices are an issue albeit launch prices they claim were higher than MSRP (unsure if this is true in the UK let alone worldwide). Hopefully it will spur them into producing something more affordable.
AMD new VII card has performance leaks which show it is faster that the RTX2080 which is certainly going to cause a struggling nVidia some headaches.
https://www.forbes.com/sites/jasone...s-rtx-2080-in-leaked-benchmarks/#177895745dad
https://www.forbes.com/sites/jasone...s-rtx-2080-in-leaked-benchmarks/#177895745dad
https://www.pcworld.com/article/333...nvidia-earnings-q4-2018-lower-gpu-prices.html
First article from a respected site which talks about lower GPU prices.
First article from a respected site which talks about lower GPU prices.
3 Reasons Gamers Aren't Buying NVIDIA’s Newest GPUs
https://www.fool.com/investing/2019/01/31/3-reasons-gamers-arent-buying-nvidias-newest-gpus.aspx
1. The world's top PC games don't require powerful GPUs
2. Gamers are postponing their upgrades
3. A lack of killer features
Odd that they don't find the RRP of these cards to be an issue, but it does seem to be case that a lack of games with RTX and no real need for users to buy more powerful cards could certainly be additional reasons.
Hopefully these kind of analytical reports will push nVidia into expanding its 11/16xx range higher up as the thread suggests ?
https://www.fool.com/investing/2019/01/31/3-reasons-gamers-arent-buying-nvidias-newest-gpus.aspx
1. The world's top PC games don't require powerful GPUs
2. Gamers are postponing their upgrades
3. A lack of killer features
Odd that they don't find the RRP of these cards to be an issue, but it does seem to be case that a lack of games with RTX and no real need for users to buy more powerful cards could certainly be additional reasons.
Hopefully these kind of analytical reports will push nVidia into expanding its 11/16xx range higher up as the thread suggests ?
nVidia appear to have a longstanding policy of not reducing GPU prices, but instead bundling them with other items for a discount price. This is why I think the only realistic alternative is a conventional line of new GPUs with the 116 core but without the DLSS and ray tracing. If they sold a 2080Ti equivalent at £800 I expect it would fly off the shelves.
https://www.extremetech.com/gaming/...estimated-crypto-exposure-overpriced-rtx-gpus
It would seem that nVidia has been producing any midrange GPUs for some time now because of the glut it built up because it misread the crypto boom. It would also appear that they have not cleared that backlog hence the wait for the new cards, but there is also another accusation that nVidia overpriced the RTX range because it didn't read the crypto market correctly and thought post price gouging that these super high prices would fly. It seems it was a disastrous error on their part.
"Nvidia has already acknowledged that uptake for its new RTX GPU family has not been as strong as the company anticipated. In its earnings warning last week, the company informed investors that it expected revenue to be ~500M lower than previously communicated."
"Companies like AMD, Intel, and Nvidia model demand carefully. Stronger-than-expected demand across an entire product line can indicate that the GPUs in question are priced systemically too low. The implication of this scenario is that consumers were willing to pay more for GPUs than Nvidia actually charged them. This is known as a producer surplus.
Under this assumption, Nvidia was taking the economically prudent course of action. I don’t mean to imply that there were no technological reasons for the company to raise prices — its GPU dies were larger with Turing and GDDR6 is still more expensive than GDDR5. But Turing GPUs are more expensive, relative to Pascal, than what would expect if Nvidia were simply passing along costs. Nvidia may have believed that it had excellent reason to raise GPU prices whether AMD had competitive cards in-market or not."
I don't believe nVidia can drop the prices of the RTX cards, but what it can do to soften the blow of its falling profits and stock values is to produce a range of GTX cards without the ray tracing or DLSS which will likely sell in volume saving face and proping up revenue. RTX would remain as a flagship product for those prepared to pay its high cost. We will see mid month the new 1660 cards and I believe a 1670 will follow and perhaps a 1680 too.
It would seem that nVidia has been producing any midrange GPUs for some time now because of the glut it built up because it misread the crypto boom. It would also appear that they have not cleared that backlog hence the wait for the new cards, but there is also another accusation that nVidia overpriced the RTX range because it didn't read the crypto market correctly and thought post price gouging that these super high prices would fly. It seems it was a disastrous error on their part.
"Nvidia has already acknowledged that uptake for its new RTX GPU family has not been as strong as the company anticipated. In its earnings warning last week, the company informed investors that it expected revenue to be ~500M lower than previously communicated."
"Companies like AMD, Intel, and Nvidia model demand carefully. Stronger-than-expected demand across an entire product line can indicate that the GPUs in question are priced systemically too low. The implication of this scenario is that consumers were willing to pay more for GPUs than Nvidia actually charged them. This is known as a producer surplus.
Under this assumption, Nvidia was taking the economically prudent course of action. I don’t mean to imply that there were no technological reasons for the company to raise prices — its GPU dies were larger with Turing and GDDR6 is still more expensive than GDDR5. But Turing GPUs are more expensive, relative to Pascal, than what would expect if Nvidia were simply passing along costs. Nvidia may have believed that it had excellent reason to raise GPU prices whether AMD had competitive cards in-market or not."
I don't believe nVidia can drop the prices of the RTX cards, but what it can do to soften the blow of its falling profits and stock values is to produce a range of GTX cards without the ray tracing or DLSS which will likely sell in volume saving face and proping up revenue. RTX would remain as a flagship product for those prepared to pay its high cost. We will see mid month the new 1660 cards and I believe a 1670 will follow and perhaps a 1680 too.
No I don't believe that at all, there are hardly any games out there for RTX or DLSS although more are coming. Many comentators have suggested a second generation of RTX will be better, and that nVidia jumped the gun launching the RTX range when they did. It would not be rendering RTX pointless for those who wish to play those few games with ray tracing, and to some extent future proof a little.
As we have seen today though, if nVidia doesn't do something soon, more major share holders will pull their investments as they are already begining to. They have to do something to prop up the share price, RTX isn't selling, and they can't drop the price, they're between a rock and a hard place, and there are precious few solutions available. A new GTX range is one of those least unpalatable options.
https://www.tomshardware.com/news/nvidia-geforce-gtx-1660-ti-specifications,38563.html
GTX1660Ti Specs pre launch
GTX1660Ti Specs pre launch
https://www.theregister.co.uk/2019/...inventory_pileup_at_nvidia_sales_slaughtered/
Yesterday nVidia acknowledged publicly that their higher end cards are too expensive and people are not buying them, and this was nVidia CFO (chief financial officer) Colette Kress.
"sales of the high-end next-gen architecture, the GeForce RTX 2080 and 2070, came in lower than planned. The products "deliver a revolutionary leap in performance and innovation with real-time ray tracing and AI but some customers may have delayed their purchase while waiting for lower price points or further demonstrations of the RTX technology and actual gains."
There is no way around this for nVidia, because they cannot lower the prices of the cards without a major U turn in marketing policy and they cannot force the release of games with ray tracing to demostrate the technology and create demand. The only real option open to them is to release a product line without the RTX like the 1660 which allows customers to make the choice whether they want to buy into RTX or not. If they fail to release these cards, it is very likely that the Radeon VII is going to take a lot more market share than nVidia might want it to.
Yesterday nVidia acknowledged publicly that their higher end cards are too expensive and people are not buying them, and this was nVidia CFO (chief financial officer) Colette Kress.
"sales of the high-end next-gen architecture, the GeForce RTX 2080 and 2070, came in lower than planned. The products "deliver a revolutionary leap in performance and innovation with real-time ray tracing and AI but some customers may have delayed their purchase while waiting for lower price points or further demonstrations of the RTX technology and actual gains."
There is no way around this for nVidia, because they cannot lower the prices of the cards without a major U turn in marketing policy and they cannot force the release of games with ray tracing to demostrate the technology and create demand. The only real option open to them is to release a product line without the RTX like the 1660 which allows customers to make the choice whether they want to buy into RTX or not. If they fail to release these cards, it is very likely that the Radeon VII is going to take a lot more market share than nVidia might want it to.
The thing is that after the Q4 statement yesterday, they simply haven't persuaded anywhere near enough people to pay these prices.
Jensen now admitting the poor sales of the RTX cards is because of high prices:
"
Nvidia's gaming unit took the biggest hit with revenues sinking 45 per cent year-on-year, which the company blamed on "weakness in gaming GPUs and a decline in shipments of SoC modules for gaming platforms."
The firm admitted that sales of its Turing RTX 2070 and 2080 graphics cards came in below company expectations, which Nvidia CEO Jensen Huang said could be due to the GPU's high-end prices; lower-priced cards based on the new flagship architecture didn't arrive on shelves until months later. "
https://www.theinquirer.net/inquire...-turing-gpu-sales-failed-to-meet-expectations
They now have a conventional GPU against an RTX unit, so what's to stop a 1670 next if the 1660 sells well? It's one thing undercutting their own tech, but needs must when the devil drives.
"
Nvidia's gaming unit took the biggest hit with revenues sinking 45 per cent year-on-year, which the company blamed on "weakness in gaming GPUs and a decline in shipments of SoC modules for gaming platforms."
The firm admitted that sales of its Turing RTX 2070 and 2080 graphics cards came in below company expectations, which Nvidia CEO Jensen Huang said could be due to the GPU's high-end prices; lower-priced cards based on the new flagship architecture didn't arrive on shelves until months later. "
https://www.theinquirer.net/inquire...-turing-gpu-sales-failed-to-meet-expectations
They now have a conventional GPU against an RTX unit, so what's to stop a 1670 next if the 1660 sells well? It's one thing undercutting their own tech, but needs must when the devil drives.
https://www.kitguru.net/components/...lson/nvidia-admits-dlss-needs-to-be-improved/
Wow now nVidia are admitting that the DLSS part of the new RTX cards isn't working properly and needs to be improved! What is the point of buying one of these cards when the hype turns out to be just - well hype?
Wow now nVidia are admitting that the DLSS part of the new RTX cards isn't working properly and needs to be improved! What is the point of buying one of these cards when the hype turns out to be just - well hype?
NVIDIA GeForce GTX 1650 Launching Next Month, Based on Turing GPU – Features 4 GB VRAM, 128-Bit Bus and Base Clocks of 1485 MHz
https://wccftech.com/nvidia-geforce-gtx-1650-turing-gpu-confirmed-launch-next-month/
Now we just need them going the other way, a 1670 perhaps ?
https://wccftech.com/nvidia-geforce-gtx-1650-turing-gpu-confirmed-launch-next-month/
Now we just need them going the other way, a 1670 perhaps ?
They've done a GTX1660 so why do I need a 2060 ?
https://realmoney.thestreet.com/inv...box-post-earnings-selloff-tech-check-14875287
Another rumour of the GTX1180
Another rumour of the GTX1180