If/when we see GK110, I'm fairly confident that we'll see:
a) Significantly more than "marginal" increases in performance. In fact, I'd wager that it will be biggest performance jump we've ever seen within the same manufacturing process. 40% at the very least, and likely to be higher. Remember, the GK110 chip is twice the size of GK104! [7.1Bn transistors vs 3.54Bn for the GTX680]
b) Pricing will reach new heights for a single GPU card. Unless AMD also go for a monster GPU (which they've not been keen to do in the past) Nvidia will have no reason to price the chip competitively. The GK104 replacement (GK114?) is likely to go up against AMDs high-end sea islands chip, with GK110 in a "super high-end" price point of its own. I'm fully expecting prices to be well over £500.
GK110 will be no ordinary intra-process refresh. I suspect we're in for a bit of a raping as far as pricing goes, but the performance may just act as a lube.