Me too, I think it's a great move. You have to get the technology out there and used by developers and consumers so it can be improved on IMO. I think/hope NV have it in a good enough state of development to at least improve on existing technology, to make people see the benefits it's going to bring with even further development.
Vega never performed in games for it's size and paper specs to be frank, so the price had to be fairly reasonable to appeal to gamers. If we are paying a premium for RTX then I don't care, personally. As has been touted for a long while, ray tracing is the future (and this wasn't just NV saying that). New GPU's are faster and with new features other than just DLSS and even RTX. New tech can get cheaper too, although I'm not saying it necessarily will in this case
. But, in say 5 years raytracing will probably work pretty well in mid-range/low cards too. Cheaper would be better of course but pricing is what it is. We either pay the price to play with the new goodies or not