O2 Finally rebranding Be. The End?

csmager

csmager

csmager

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As searching for O2 or Be on this forum is nigh on impossible, I'm not sure if this's been posted yet. After O2 bought Be back in 2006, they've finally got round to rebranding it - and cutting the prices for O2 customers. Does this mean it's going to go down the toilet like every other high-profile ISP with promises of near-unlimited bandwidth?

Full details: http://www.thinkbroadband.com/news/3220-02-broadband-details-leaking-out.html

EDIT: Having a further re-read, it's not completely clear if O2 are going to rebrand Be, or just run O2 Broadband alongside it - offering the same service through the same ISP with just a different name. Might enable them to charge rock-bottom and then traffic shape only the O2 customers and keep the power-user Be userbase happy. Suppose it's a case of wait-and-see!
 
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I believe it's going to be run alongside.
I'm basing this assumption on the fact that in the Be forums, I saw a post stating something along the lines of Be subscribers being able to switch to 02 broadband without penalty.
 
Hmmm this sounds interesting with the discount for existing O2 customers. I might have to look into this. :)
 
O2 are owned by Telefonica (Spanish-based telco) so I'm not sure what effect this would have. I'm interested in that discount though...
 
There are no plans to rebrand Be* at the moment. Be* have an established customer base and it'd be stupid to weedle that out.

Believe me, we've taken so long to get to market simply to build capacity, make sure service is 100% and not, as to so quaintly put it, do an orange.

You'll get a 24/7 UK Freephone Support, no capped limit (just a FUP), Annex M support and a router.

O2 are doing things properly, not a case of 'cram as many subscribers onto the network'
 
hybrid said:
So you think this O2 broadband could be a good service then? From a non-biased view though ;)
Click to expand...

I'm currently on Be and very happy with it, excellent speeds, low pings and no traffic shaping or bandwidth capping (yet).

Aslong as O2 just stick to that formula it should be pretty good, and if they are just going to be hooking people into the same network as Be then it should all be good.

I would not really mind if my connection got rebranded, aslong as nothing about it changed other than that (well UK based call centres would be good), afterall whats in a name?
 
Its not whats in the name but when things get rebranded its oftern for the worst. The bigger a company gets the more their customers just become figures. Its sad becuse they should have more money to achualy create a better service but rarely happens.
 
The prices announced in the press last week by the CEO of O2 UK Matthew Key seem pretty good for O2 customers (in my biased opinion).

£7.50 for 8mbps download
£10 for 16mbps
£15 for 20mbps
 
I just asked my current ISP for my MAC code (today)

I'll be one of the first on-board so I hope it's good :)
 
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