Hi,
I think your network range is quite extensive, infact bigger than many competitors on the web. So congrats on getting a fantastic range of items.
In this instance, you have mutiple brands with many different types of modem/routers, and the current way of trying to locate a specific router is quite complicated. I think you should split the type of router by brand and type (wired/wireless).
The split beteen wireless and conventional should really be a pure split between wireless and wired routers and then others (other types/misc. products).
I am trying to find the Netgear DG834GT..I don't know where that is, but from the current way of listing, I cant seem to find it. Although, from going into other links, you have the other types of Netgear routers which is good. (the DG834GT is a best seller for enthusiasts along side the Belkin 7633 because of the way you can use CLi tweaks to maximise the speed just like the Belkin and Speedtouch routers which handles noise very well [the Netgear 834GTpersonally helped me to go from 4.5Mbit to 7.7Mbit] )
Couple of other brands such as billion and Speedtouch should be considered if possible.. the Speedtouch 585v5 /v6 //716 seems to handle noise much better than other brands.
The pricing is okay. No need to move on that. - but to be really competitive you should check up on the pricing against competitors - like the Belkin wireless 125mbps is selling on a competitors website for £66.05 incl. tax where it's £71.09 incl. tax here... the prices of other routers vary up and down, but ultimately very close. (OcUK nudge ahead of the competitors by an average of £5 per router - so that's still very cool in any case)
Finally you should make clear which routers are/are not ADSL2 compatible - many that are compatible do not say it. Since ADSL2 is becoming more popular, especially with many ISP's offering the product, this should be mentioned clearly on each router description.
In terms of business logic, I suggest taking the best routers for specific brands rather than stocking lots of routers from many brands. Unlike computer components, it's rare people will buy another router, this is usually the only component not changed a lot.
I would think spec'ing up the best of each brand, (like the DG834GT for Netgear) would be a good idea, and making them competitive in price would be great. Knowing that enthusiasts are the largest % of buyers from OcUK, you can guess that finding the best router to tweak for maximum speed would be the first choice on their minds.
In terms of popularity:
- 1 ) Speedtouch 585/716
- 2) Belkin 7633 - a top seller everywhere- (currently in your arsenal

)you should try and accomodate a competitve price for this
- 3) Netgear 834GT + other Netgear routers
- 4) Other misc routers - such as D-link which you already stock/ and other items
I could go on forever talking about this...but in anycase, kudos OcUK, I can tell you're growing really really well as a company
