Yes, a pointless marketing gimmick. They should turn off the other 3 cores like Qualcomm/Samsung or use a proper low power core like ARM.
Shame it uses old GPU architecture too, where's the unified design Nvidia? Logan or Grey?
Oh and Sony already has HDR covered with 'on sensor' processing for 30/60fps not 4!(far more efficient too)
Tegra 4 isn't suitable for phones btw, check out that huge heat sink on the Shield controller!![]()
4 x A15's in a phone is such an overkill! Tablet - most likely ok but big.little would be better.
Have they finally got fast dual channel memory? Don't tell me it's still single

(far more efficient too)