Our first business venture - The Red House

Soldato
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31 Jan 2004
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Matakana New Zealand
Hello all, i thought it would be good to post a new thread in GD about our new adventure. I posted a thread in the Career development subsection a while ago but now the wheels are turning much faster now so i thought it would be great to document our progress as we make it.

A bit of background.

I've been a chef in the UK for the past 25 years, it has always been a dream of mine to have my own restaurant. I met my wife nearly 6 years ago in the UK, she was on a working visa from New Zealand, we met pretty much as soon as she arrived in the UK, she has a hospitality background too.

Last October, we made the move to New Zealand to start our new life here, and i applied for my permanent residency in February this year. More on that a bit later...

My wife and i went on a short break for our 2nd wedding anniversary in December last year to a beach town in the north called Paihia, on our way back home, we had read about this restaurant called the cider shed, it had great reviews so we were looking forward to it. We arrived there to find it closed, however, we had a look around and thought, what a cool place this is, and didn't understand why it would be closed in summer! Never thought much of it after that.

Fast forward to April this year, i was browsing the businesses for lease / sale, as we were looking for a small cafe or something for our first venture into self employment, and what do i see? Yes, the cider shed had gone up for lease, and at a pretty fair price too. We made some enquiries, went to view it, we already knew we wanted it before we viewed it, we instantly told the real estate agent that we were really interested and went away to look at finances. We went back to view it a second time with the land owner, we wanted to find out what we can and can't do with the land, we told her what we wanted to eventually do, which was to build yurts / cabins for accommodation after we had got the restaurant up and running successfully, she agreed that we could do this if we won the lease, however, there were 2 other interested parties (and a few more after too!). We got a lease agreement to go and run by our lawyer, he looked it over and everything seems fine, but we were worried about the other parties, what if they were more experienced, offered more (because the lease is frankly a bargain for the amount of land we've got). However, it turned out that both the real estate agent and the landlady liked our plans and we were always favourites to win the lease!

Fast forward to 10th July, we finally made it official, we signed the lease, the Cider shed was ours! Now, remember how i said i applied for my permanent residency visa in February? Well, at this point, i had taken a huge risk, as at this point, it hadn't come through yet. Fortunately, almost week later on 16th July i got an email. 'Congratulations, you're permanent residence visa has been approved' Thank goodness for that :D
At this point, the good news kept coming. We found out the reason that the cider shed had closed in the first place was because the previous owners, (a British couple), had been syphoning money from the business into their personal accounts and eventually went bankrupt. The owner was terrible with money. This worked in our favour, as all the fixtures and fittings had been left, but were not part of the lease, the liquidators had to sell them. We made a cheeky offer of $10k for everything, this included all the kitchen equipment (deep fat fryer, 6 ring burner and oven, chargrill (all blue seal commercial), chest freezers, commercial planetary mixer, all other kitchen stuff, a Traeger smoker plus a huge cabinet smoker, a walk in fridge, a 5 door bar fridge, all tables and chairs, oudoor stage, all beer taps and fittings, 2 huge gas heaters, and much more! We got an absolute bargain!

Anyway, we're at today, we get the keys for the building on 20th August, with our opening planned for October 6th or 13th - to be decided yet. We have a huge amount of work to do. We've secured a bank loan for $16k, and put our life savings and the savings we had for a house deposit into the project so far to pay for licenses, deposits, lawyers and equipment. We've set up a facebook page but we have so much to do, we are both holding full time jobs down too still whilst spending all our spare time doing things for the business. The vision we have for the place is amazing, there's nothing like what we want to do anywhere north of Auckland. We've also set up a pledgeme page to raise a bit more money to help us along the way to buy equipment and to build a fence for security. this will also help us gauge how much interest there is in the venture, from facebook, we've already gathered quite a following, everyone in the area seems really excited for us to open!

If you're interested, feel free to have a look..

http://fb.me/theredhousewarkworth

Wow, a long post so far, sorry if i've bored you lol. Here's some pictures of our investment...

The land we have to play with...

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And here's some pictures of the inside so far, and the grounds...

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Soldato
OP
Joined
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Posts
11,299
Location
Matakana New Zealand
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As you can see, it needs quite a bit of work doing to make it look nice, however, i hope you can see the huge potential we have to make something huge out of it! I'll keep this post updated so if you're interested, you can keep up with our progress, and if any of you ever come over, come and see us and i'll give you a free beer :D Anyone over here already, also, come in for a chat and a free beer too.

Oh, and a cheeky link. as suggested in my other thread in business and career subsection, if you feel like contributing to my pledgeme page, i'll owe you one when you come over ;)

https://www.pledgeme.co.nz/projects/5730-the-red-house-bar-kitchen
 
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Soldato
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Looks good. Are you doing a significant amount of renovation prior to opening? (to the decor etc?)

Yes, but i'm doing a lot of it myself to save money, money is quite tight, as we expected, we've run into a couple of unexpected extra costs, i.e, the food license we expected to cost $330 has cost $995 now, then there's a certificate we need to apply for which is almost another $1k which came as a surprise, before we can even apply for our liquor license. We are both still working full time for another few weeks though. I think a lot more will get done once we get money coming in though.
 
Soldato
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Joined
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I guess the orchard fruit (in the satellite view, surrounding your plot) must be apples, if it's called The Cider Shed. Make sure you have the local food/drink connection to some degree. Good luck.

We are supporting local businesses, luckily, we are set in the heart of the Matakana wine trail, so there's plenty of local wines to choose from. There are also a good few breweries too, which i'm a big fan of, (8 wired and Sawmill being 2 of them). These will all feature on tap :)
 
Soldato
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Thanks for reinstating my thread Mod team. I'm not after any business from here from it, i posted this thread purely as an ongoing project which has gathered a lot of interest, and it's a bit different from building a computer of doing a car up!
 
Soldato
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Congratulations! Looks really awesome. Great part of the country and tourism is just booming. I own a food truck down in the South Island and myself I am lucky to call this country home after marrying a kiwi.

All the best and if you have any questions, or if you ever get time to come down south, then get in touch.

Funnily enough, we were about a week away from driving down to Wanaka at around the end of May for a few months until this place gathered momentum!
 
Soldato
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Update time.....

We got the keys on Monday to the building and had organised for power to be switched on that day, however, the power company only switched the meter on which is shared between 2 buildings, the ex brewery and my building, there was power in the brewey but not in my building, so i had to organise for an electrician to come but he couldn't come till Tuesday, turns out somebody had wired the added meter for my building up wrong! So all i could do on Monday was mow the beer garden - which took an age anyway as it was so overgrown, really need a ride on mower!

Tuesday, power finally switched on, but we went shopping for building materials and had to go to a real estate agent to sign our tenancy agreement for our new rental which is closer to the business (currently about 25 miles away). So Tuesday wasn't an eventful day apart from finding out that our bar fridge was scrap after we tried it, bummer! Got to sort a new one out now, more money we can't really afford, also, we have to pay for a building warrant of fitness and get a plumber to check the flowback and wastage systems on site. Seems like one thing after another at the moment, everyone wants our money lol.

Wednesday, we had a ton of meetings today, Coffee supplier, Insurance guy, Alarm guy to fix the alarm system, POS system guy and our main food supplier to sort pricing out, however, we also made some progress today with the refurb. My first job is redesigning the bar, and i'm doing it all myself. So this is the progress i've made today...

This is how it looked first thing this morning...

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So i stripped it all down....

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Added some more framing....

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Look at this place, it's a mess!....

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Whilst i'm doing the bar, my wife has been primering over that ghastly painting on the wall....

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Part of my ethic is using reclaimed materials, so we've been collecting and breaking down old (and newer) pallets....

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And finally, this is how the bar looks so far....

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So far, pretty pleased with how it looks, and with some strategic lighting the textures will look great. I'll keep this thread updated more often now as i'm on site every day now and i'm sure you'll want to see it come together, and knowing my wife and i have designed and built it ourselves will add to the satisfaction at the end of it, it's just a shame that things keep going wrong! I'm dreading the LPG gas bottles coming on Friday and discovering my gas appliances are knackered too!

My fundme page isn't doing to well either :(

Oh well, we'll get there! :D
 
Soldato
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Progress is a little slow at the moment as my wife is still working full time for another couple of weeks, and i'm helping my last employer out over the weekends, however, a bit more progress made...

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The letters will be painted red and will go a the top of the bar somewhere eventually, i've had a really good idea for the tap background but you'll have to wait and see what i have planned for that :D It's starting to take shape now and i can't wait to see it finished, but i'm not there for a couple of days now :( Roll on Monday :D
 
Soldato
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Good luck in your new venture.

Will you be investing in some branding? I noticed your logo/graphics on your facebook page looks bit amateurish, no offence.

Not right now, we need to secure more funding before we can look at anything like that, as long as the beer and food is good, that's most important for now. Once we have money coming in, we will be pouring it back into the business to improve things like that, i'll get a proper web developer to sort the web site out etc. I just don't have time or the experience to do it myself. The facebook page was something i threw together in about 10 minutes just to get out there, and to be fair, it's working, got quite a following so far :)

Of course, if anybody wants to have a go, i'll be happy to buy them a crate of beer or something via paypal :p
 
Soldato
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I've offered bits quite a few times but you've never taken anything up :p

Brand is everything and shouldn't be coming second. It'll encourage customers to visit in the first place, and reassure them to repeat visit. If your brand is amatuer, what does that say about the quality, care, attention and professionalism of the rest of the business?

Feel free if you have spare time, i'll take a look :)
 
Soldato
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A little bit of an update,things are starting to take shape now, had all sorts of plumbers, alarm guys and septic tank specialists out so we can get our building warrant of fitness sorted out, we're looking at signage now which doesn't come cheap! Checked all my gas equipment, thankfully it all works! Ordered a couple of new bar fridges which should turn up either tomorrow or Friday, although, it could be any time in the next few weeks knowing NZ delivery standards, there seems to be no rush for anything here, tradies say they will turn up at one time and don't bother, you end up chasing them up! Also sorted our POS system out which we've got coming in about 2 1/2 weeks, my CCTV system is being delivered tomorrow too, gone for a 5mp 8 camera system. Wife has been up helping the last 2 days on her days off so she's put the first layer of paint on the walls, it's all starting to take shape now. Still lots to do though, a lot of tidying too. Total cost of renovations so far is still under $1k!

Have some pics...

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Soldato
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Update time....

Well, my focus has been on the kitchen for the last few days, my god! what a filthy kitchen that was, how it got 97% in a hygiene check in Feb last year i'll never know! You've seen the pictures above, they don't show half the story...

Just to give you an idea...

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So, yea, that's pretty much how the whole kitchen was, absolutely disgusting, if i had ever eaten in there i'd definitely be regretting it now!

I've spent 4 days cleaning it top to bottom now, and it's finally starting to look like a clean kitchen, definitely not a brand new kitchen, but at least somewhere i'd eat food from. At the point we are at now, we have almost 3 weeks left until we open, and most of the major work is now complete, it's mainly just small jobs left to do now like hanging the Sonos speakers, making a shelf and a top for the coffee machine table, tidying up, stocking the bar and kitchen etc, we've probably got a weeks worth of full time work left to do it which leaves us nearly 2 weeks spare, we've done really well considering i've done most of the work on my own, my wife has finally joined me full time now after she left her job. I guess we can have a little rest before the hard work starts!

We did have a big scare though last week, i waited unitl it was resolved before i posted here...

As the license process takes about 5 months to complete, for us to open in October, we have to apply for a temporary authority to operate under the current license on the premises from the previous owners (which is valid until 2020). However, as we didn't purchase the business, we also didn't buy the license, so when we filled in the application for the temporary authority, we sent off the lease agreement for the building, however, to take T/A of the license, the authorities require a sale / purchase agreement form the license, essentially, proof that we have purchased the license that we wish to operate from. we haven't done that as we are a brandd new business and only have the building, not the business.

I received a phone call last monday from an Auckland licensing officer explaining to me that we cannot apply for a temp authority without a sale / purchase agreement of the license / business and as we were a new business, we would have to apply for our own license, which as i said above, would take around 5 months, my heart sank, this would certainly put us out of business before we began operating! I was full of dread, what now??, we're screwed!

Anyway, after about half an hour on the phone to the licensing officer, we came to a possible solution, as the liquidator that we bough the chattels of the business essentially 'owned' the business, and more importantly, the license, he could 'sell' us the valid license for us to take temporary authority and 'operate', this was easier said than done! The liquidator is at best sporadic in his responses, even trying to pay him was a pain in the back side, now we wanted something, what chance did we have? I didn't build my hopes up! I rang him last Monday and explained the situation, i said, for us to operate, and in turn repay him for the chattels, we need to take temporary authority of the license that you currently 'own'. we need a letter from you, authorising us to operate under that license. He said he needed to check with his lawyer about any possible problems with that, we said that if there were any fees outstanding we would be responsible for them. We explained that we needed it ASAP! We waited a couple of days, tried to ring him, he maded his excuses as to why he hadn't done it yet, waited a couple more days, nothing!

On Friday afternoon, we were passing close by to his office, so we decided to unexpectedly drop in, this time he was very helpful, i got the licensing officer on the speaker phone to explain the situation, and how there was no risk to him, after an hour and half, we walked out as 'owners' of the valid license with a sale / purchase agreement, that meant we could finally apply for the temp authority. This was finally granted this morning, wow, what a relief this was, finally we can stop worrying about whether we can even sell alcohol, and start stocking it and concentrating on finishing the rest of the refurb! So, one very releived OcUKer here today!

Anyway, pics of the kitchen as it currently is...

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It's not perfect yet, as you can see, i'm trying to boil the chargrill branding plates in oven cleaner, i may have to buy new ones yet as they aren't perfect. And i want to replace the workbenches too as soon as we can afford to as i'm not happy with the bottom shelves, but it's a LOT cleaner than it was.
 
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