PC gaming is back on the high-street!

fiveub

fiveub

fiveub

OcUK Staff
Joined
12 Apr 2008
Posts
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Location
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Hi guys, I am proud to announce that we have partnered up with GAME! – This may come to a shock to some of you as we have kept it under wraps for some time, and I am extremely happy that this is happening!

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We are displaying PC gaming in GAME stores, to basically show off the power, performance and the graphics of PC gaming. This will help us show off PC gaming to a wider audience, and more importantly bring back PC gaming on the high-street!

We've launched this in two stores today, at the Trafford Centre, and in Basingstoke, and there are more to come!

Our plan is to launch in these further 8 stores next...

Completed:
Basingstoke
Trafford Centre - Manchester

To come:
Bournemouth Castle Point
Cardiff
Chester
Dundee
Glasgow
Metro Centre - Gateshead
Portsmouth
Teeside Park

Steve Ling, our Executive Director:

The combination of Overclockers UK’s expertise and the retail estate of GAME is the ultimate way to introduce and demonstrate gaming hardware to a bigger audience. By working with GAME this gives customers somewhere to experience PC gaming on the high street outside of our Newcastle-Under-Lyme store. We’re also excited to expand our product range to give customers digital content through the Overclockers UK website. We also have future plans on giving customers the option to purchase using GAME Wallet.
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Charlotte Knight, GAME Retail’s UK Managing Director:

GAME has the broadest range of products, offers and exclusives in the market. We can’t wait to expand this further with more amazing PC content. Through the Overclockers UK forum we’ll have the opportunity to engage with an even bigger PC gaming community. With the Overclockers UK’s fantastic in store and online offering, we can now give PC gamers access to even more specialist PC products.
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Miodrag Relic, Caseking’s Business Development Director:

Overclockers UK as a part of the Caseking Group and we’re excited to be in a long term partnership with GAME. By having presence on the high street, we are looking to reach out further, even beyond UK shores. There are more exciting things to come!
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We will be looking to expand even further, and we hope that there is a store near you so you can try out the PCs!

Further news:

http://www.kitguru.net/desktop-pc/m...and-game-team-up-to-get-pc-gear-in-to-stores/
http://www.pcr-online.biz/news/read/overclockers-uk-systems-to-be-sold-in-game-stores/037261
http://www.forbes.com/sites/antonyl...-sell-gaming-rigs-through-game-retail-stores/
http://www.overclock3d.net/articles/systems/game_and_overclockers_uk_announce_new_partnership/1
http://www.vortez.net/news_story/pc...treet_thanks_to_game_and_overclockers_uk.html
http://www.eteknix.com/game-overclockers-uk-announce-new-partnership/
http://www.pcgamesn.com/overclocker...high-street-trade-in-games-for-graphics-cards
http://arstechnica.co.uk/gadgets/20...omponents-in-store-thanks-to-overclockers-uk/
http://www.bit-tech.net/news/bits/2015/12/04/overclockers-game-partnership/1
http://hexus.net/business/news/reta...k-exclusive-range-overclockers-uk-gaming-pcs/
http://www.play3r.net/articles/pc-gaming-is-back-to-the-high-street-thanks-to-game-overclockers-uk/
http://www.gamasutra.com/view/press..._Overclockers_UK_announce_new_partnership.php
http://www.mcvuk.com/news/read/game-and-overclockers-team-up/0159977
http://www.engadget.com/2015/12/04/game-overclockers-pc-gaming/
http://www.pcgameware.co.uk/news/game-overclockers-uk-announce-partnership/
http://skratchwizpc.net/news/overclockers-uk-brings-pc-gaming-high-street/
http://www.enostech.com/game-and-overcew-partnership/
http://www.kotaku.co.uk/2015/12/07/game-has-started-selling-pc-parts


Press Release:
https://www.overclockers.co.uk/blog/detail/scategory/110851/blogarticle/50

post launch 05/01/16:

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from the success of the first 2 stores, we will be rolling out interactive displays to a further 8 stores!

https://www.overclockers.co.uk/news/overclockers-uk-in-more-game-stores-across-the-uk-69.html
 
Bournemouth castlepoint :D

Although that's a tiny store not sure where your going to get put.

What would be cool is if you organized a click and collect service of goods from the stores as well
 
I especially like this bit!
Over the next few weeks, the partnership will increase further, so that GAME customers can use their GAME Wallet funds to shop on the OCUK website and in early 2016, GAME’s catalogue of digital games will also be made available on the Overclockers UK website.
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What a surprise! :eek:
Looks like a a great plan, everytime I'm in Game in Glasgow I look at the pitiful PC section and wonder why they didn't do more as PC gaming is very much alive :D.
Are there any plans to maybe allow us to order items from Overclockers and have them delivered to a game store or have you thought about us being able to see some components in store (as I can see your game display has a motherboard on show).
Anyway, looking forward to seeing it pop up in my local Glasgow game.

EDIT:
come to think of it, I can see from the picture that it's a watercooled PC you are displaying, maybe you should think about having PC's on display that look dead easy to assemble. This may help persuade clueless parents to get their children a PC from Overclockers?
 
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