Nope, people regard nVidia's usage of it as such, it does have potential and some of the effects are nice, but because of the extreme lack of PhysX games, people see it as being squandered to be used solely as a checkbox feature to make people feel like they are missing out.
Not really when quite a few people in the metro thread the other day and in past threads blatantly tried to make out it was just a marketing feature and doesn't offer anything in games.
You're different as you see it for what is is but others don't.