Price hikes are happening anyway.
And no, it's not competition at all.
Competition means more than one company can compete for business making the same product.
When only one company can show any one game, that's not competition. If you want to see game X, you do not have a choice of providers.
Ergo competition is actually zero. Non-existent.
More than one company ARE competing to buy the rights for each "tranche" of games
That is competition whether we like it or not
My point is Having one company monopolies is actually cheaper then several companies offering.
Highly unlikely it would be cheaper
If Sky or BT especially (as they are the more recognised names in this area currently) had all 380 Prem games - the monthly charges would sky rocket, and it really wouldn't be a surprise to see this being 3* the price it is now (as a customer could pay or lump it from the corporations point of view - enough would pay it to get every game to make it worthwhile)
If it was Amazon or whoever - the consumer may get one 3 year tv deal, if you are lucky 2 *3 year tv deals at cut price, but be assured it would ramp up massively once they became known in this area of the market
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