/\/\/\ Rakuten bought the play.com website some years ago. It was never the same after that happened. I bought many a DVD from that site in my early years of online shopping.
Play only sold out to Rakuten when the government closed the Channel Islands tax loophole that allowed them to charge significantly lower prices (which the likes of Amazon then had to match). Everyone and his granny seemed to be opening a shipping warehouse in the Channel Islands to take advantage of the tax loophole. After that loophole was closed, the Play business model became unsustainable, and Rakuten bought it and rebranded it to a marketplace.