Gets as loud as it does in a game with DVDS for me.
Mine never used to make a noise during DVD playback, before the upscaler was introduced.
Since the upscaler update though, and using the upscaler, causes the fan to spin up, faster than a game.
As I posted above, Sega Rally took about 30 mins to spin the fans up at all, so I guess it wasn't "pushing" the CPU very hard.
Upscaling a DVD makes the fan spin up after about 10 mins, so I guess the upscaling is more CPU intensive?
Can't remember about bluray playback, I think the fans spin up later than they do upscaling a DVD.
V1N.