Eurogamer: What about the PS3 price cut? Do you think USD 100 is significant enough to boost their installed base?
Peter Moore: Interestingly, I didn't see a price cut, and I must have been reading the wrong thing. It's still 499 and 599.
Eurogamer: It's 499 for the 60GB or 599 for the 80GB.
Peter Moore: So they've added greater value at the same prices. Which to me is not a price cut. So I don't want to be anal, but I read price cut and I expected to see 399. When I hear the words "price cut" I expect to see a price cut. What they've done is they've added greater value in the form primarily of storage at the same price points. You know, I haven't made any comment - we'll have to wait and see, I did see Nintendo's George Harrison saying that it's ineffective, but the consumer will vote on that, and I think Jack did say, anecdotally, that their sales have doubled over the weekend, so we shall see.
Again, my opinion doesn't matter. They need to see if they can get their rate up from 20,000 a week. If they increase it 20 percent that's only 24,000 a week. So they need to see if they can double or triple their run-rate to get back in line with where they need to be. And I'm not sure adding more value triples their run-rate of sales, and I don't know what's going to happen in Europe because there's nothing been announced there of yet.