I was with some friends tonight when they saw that ad for the first time.xiphrex said:Their new TV campaign with the exploding suitcase advert doesn't exactly help either as to those who haven't heard about it on the net I think its quite hard to understand what the advert is actually about? It doesn't say PS3 at the end or anything...
Having heard about it, I knew what was going on, but no word of a lie, they all asked "what the hell was that about". When I quzzed them as to what they thought it was selling I got answers ranging from "a car" to "tv channel" and "a mobile phone".
People couldnt quite believe it when I told them what it was really selling, I guess it got people thinking, if nothing else.