It's easy if you read the FAQ.
1. They are a site which are going to offer services goods for you to buy. They will get commision from these goods/services sold just like quidco do plus maybe some advertising revenue.
2. In order to get good commision/advertising revenue they need as many members as possible
3. Easiest way to get members is to offer prizes to anybody who signs up.
4. The more points you earn, the more entries into winning a prize each month you can enter. A certain number of points are needed for one entry. It might be one prize for every 10,000 entries, who knows?
5. Very strict rules as to who are allowed to buy entries into the prize draws with their points such as you must be logged into your account on certain days. These reduces the total number of people entering the prize draws.
5. Later on after full launch, your points will be able to be swapped for discounts on goods bought.
I fail to see why anybody doesn't understand how this model works?
I hope people don;t think they will automatically get a prize from just being a member and clicking?