When i say technical advantage, i mean it is just a keyboard. There isn't any keys on there is isn't on other keyboards (unless you count the program that map keys to do whatever you want). I have it because of it's feel, and its quality (The plastic used is superior to any Logitech and MS products). You simply can't get a better built keyboard for any money, sure it doesn't have any fancy lights or LCD screen or shortcut keys, but I never used those shortcut keys, the light is useless since i don't really look down when i type. For £20 you can't go wrong with this, not regretted it one bit since i got it, been using it for about 4 months now and not going back to my MS one.