Radeon RX 480 "Polaris" Launched at $199

RavenXXX2 · 16 Jun 2016 at 15:44

Orangey said:
They just rls'd the Pro Duo...

That **** was DOA.

Razor Time · 16 Jun 2016 at 15:46

Which is at a stupid price, last gen and released way too late.

A RX 480X2 priced at £500-550 would sell very well and give AMD something to compete with the 1080.

ncncore · 16 Jun 2016 at 15:49

Would love to see AMD arrive with some decent competition.

winwin · 16 Jun 2016 at 15:57

nvidia is really putting pressure on amd huh

Orangey · 16 Jun 2016 at 15:58

Razor Time said:
Which is at a stupid price, last gen and released way too late.

A RX 480X2 priced at £500-550 would sell very well and give AMD something to compete with the 1080.

Slower for same money? :confused:

Dual GPUs sell nowhere near as well as singles, why not just release a fast card like we all wanted in the first place.

Griffildur · 16 Jun 2016 at 15:58

winwin said:
nvidia is really putting pressure on amd huh

AMD really need to up their game and release something worth a damn ...

LoadsaMoney · 16 Jun 2016 at 15:59

Razor Time said:
AMD should release a dual gpu card straight away this would at least give them something inline or better than nvidias new releases. Price it around £500-550 and it could do well, similar to the 4870X2 which was a popular card.

lol

Orangey · 16 Jun 2016 at 16:03

LoadsaMoney said:
lol

Possibly the most wrong post ever?

Razor Time · 16 Jun 2016 at 16:13

Orangey said:
Slower for same money?

Dual GPUs sell nowhere near as well as singles, why not just release a fast card like we all wanted in the first place.

Oh I agree a fast card to compete is what is really needed but it appears AMD dont have that.

At least if they did a dual RX 480 card it would give them something.

LoadsaMoney said:
lol

You love crossfire really loadsa

TheRealDeal · 16 Jun 2016 at 16:17

Razor Time said:
Oh I agree a fast card to compete is what is really needed but it appears AMD dont have that.

At least if they did a dual RX 480 card it would give them something.

You love crossfire really loadsa

They don't need to compete at the top. They need market share and they won't get that from releasing a top end card. Appeal to the masses not the elite. There top end will come but nobody knows when. In the mean time they need to get volume shifted. It's not like the 480 top end versions are going to cost chump change either especially in rip off Britain.

~>Dg<~ · 16 Jun 2016 at 16:19

JediFragger said:
Don't hold out much hope man, been promising that for 12 months+

Crossfire has turned to utter ****

yes mate sold his 295x2 because the support was pretty limited.

Doom 4 for eg was wait for next cards to come out . how does that help ? a 295x2 beats even top end new cards.

rubin1961 · 16 Jun 2016 at 16:25

if your not running in stupid hi res this card should be good as there is far more people gaming @ 1080 and I pretty sure it will sell well @ the price point

Razor Time · 16 Jun 2016 at 16:28

TheRealDeal said:
They don't need to compete at the top. They need market share and they won't get that from releasing a top end card. Appeal to the masses not the elite. There top end will come but nobody knows when. In the mean time they need to get volume shifted. It's not like the 480 top end versions are going to cost chump change either especially in rip off Britain.

Really they should be looking to compete at every level if they want to reclaw as much market share as possible. A gpu with a low TDP could easily be made into a dual gpu card and released giving AMD another revenue stream and an alternative on the market. Its either that or AMD waits X amount of months for a faster gpu to arrive and loose out on sales in that sector.

Maybe their top end range isn't far behind the 480 then fair enough, however if its 6+ months away then that's a long time not having an answer.

TheRealDeal · 16 Jun 2016 at 16:42

Razor Time said:
Really they should be looking to compete at every level if they want to reclaw as much market share as possible. A gpu with a low TDP could easily be made into a dual gpu card and released giving AMD another revenue stream and an alternative on the market. Its either that or AMD waits X amount of months for a faster gpu to arrive and loose out on sales in that sector.

Maybe their top end range isn't far behind the 480 then fair enough, however if its 6+ months away then that's a long time not having an answer.

They have done this since the 7970 and look at where they are now. Sure the Fury X was not great but the funny thing is they have clawed a little market share back with that as there top end. Far better cards like the 7970 and 290x resulted in market share loss. Amd have had the very fastest card on the market for years in the shape of 7990/295x2 and now the Pro duo. They needed a change of strategy and i think it's the right one.

The October date for small Vega is not going away but i wouldn't count on it.

Rroff · 16 Jun 2016 at 16:46

Razor Time said:
Really they should be looking to compete at every level if they want to reclaw as much market share as possible. A gpu with a low TDP could easily be made into a dual gpu card and released giving AMD another revenue stream and an alternative on the market. Its either that or AMD waits X amount of months for a faster gpu to arrive and loose out on sales in that sector.

Maybe their top end range isn't far behind the 480 then fair enough, however if its 6+ months away then that's a long time not having an answer.

They don't need to compete at every level - just need some well placed cards at the right price and performance point - from what we can see of the 480 it seems in a good place to hit but it can't do the damage AMD needs to do on its own despite what some people think.

Razor Time · 16 Jun 2016 at 16:48

TheRealDeal said:
The October date for small Vega is not going away but i wouldn't count on it.

I hope they do get something out in October.

D.P. · 16 Jun 2016 at 16:50

Razor Time said:
Really they should be looking to compete at every level if they want to reclaw as much market share as possible. A gpu with a low TDP could easily be made into a dual gpu card and released giving AMD another revenue stream and an alternative on the market. Its either that or AMD waits X amount of months for a faster gpu to arrive and loose out on sales in that sector.

Maybe their top end range isn't far behind the 480 then fair enough, however if its 6+ months away then that's a long time not having an answer.

The problem with AMD's strategy is is completely ignores the fact that they will still be competing with Nvidia for the mid and low-end segments. It would make sense if nvidia weren't releasing the the 1060 and 1050 for 6 months, AMD really would grab some market share, but since these mainstream cards are imminent form Nvidia all it means is AMD wont be competing in the high end and nvidia can enjoy a large market segment all to themselves.

Gibbo has pointed out that the 1080 is selling faster than the 970 which was the previous fastest selling card. That should send alarm bells ringing at AMD HQ.

I think AMD would want to have high end cards released around now but 1 or more things have conspired against them:
*) Limited R&D budgets means they simply could get the full product stack out on time, or are even having to provide a reduced product line up. I can imagine we get the 460-470-480 for the low end and Vega which takes on the 1080ti, but the 1070 and 108 will sit in a niche by themselves.
*) Global Foundries have technical issues for chip larger that 220mm^2, AMD have a 350mm chip that they just can't release due to yields.
*) AMD expected HBm2 to be ready much sooner than it is and didn't expect GDDR5X to be ready so soon. they have a mid-sized vega chip to use with HBM2 but can't release it until end of the year at the earliest.
*) They really do want people to go crossfire. Instead of doing all the R&D, and manufacturing of a 350mm^2 chip they rather sell you 2x480. AMd have released 2 official figures for the 480, 1 VR score with a single card which wasn't so exciting, and 1 Crossfire score with heavy marketing showing how it was aster and cheaper than a 1080. This relates to the first point - R&D budget constraints may come to play here.

Either way, Nvidia and AMD can have a price war of the 1060 vs 480 cards and NVidia can recoup plenty of profits form the higher margins 1070 and 1080 cards that sit without a competitor.

TheRealDeal · 16 Jun 2016 at 16:50

Rroff said:
They don't need to compete at every level - just need some well placed cards at the right price and performance point - from what we can see of the 480 it seems in a good place to hit but it can't do the damage AMD needs to do on its own despite what some people think.

It can't but there is the 480 4gb, 470 and 460. With varying memory and clock rates they can cover a lot of the market.

Gibbo · 16 Jun 2016 at 16:53

Check the news section!

sprite- · 16 Jun 2016 at 16:56

All seen this yeah? 470 3D Mark scores.

http://wccftech.com/radeon-rx-470-crossfire-3dmark-11-benchmarks/

Here is the best thing however, the RX 470 manages to score the minimum VR spec across all the samples we came across. The minimum number we saw was in 13000 points range with overall P-Score around 12000 (which is the minimum VR spec in the 3D Mark 11 benchmark). On the last few runs however, the graphics figures shot as as 16000! Due to the fact that AMD has had time to refine drivers, we believe that the 16000 figure is a much more accurate representation of the performance the RX 470 will give when it finally hits the shelves.

That graphics score puts the 470 at the same level of a 290x.

Infact it's pretty much matches the graphics score of my 290x Windforce 3x (Not overclocked).