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They could have simply done what nvidia did when they announced the 1080 and there was no completion - compare it to the existing cards in the lineup to show improvements.
But the whole AotS bench was a complete farce. Not only did AMD have no idea what they are talking about wrt 51% utilisation and had backtrack and correct themselves, but the whole driver fiasco is very suspicious.
Turns out the driver AMD used was a pre-release review driver not for public circulation. The driver was only allowed to be used by reviewers under NDA.
AMD illegally used a driver that happened to have a bug. They could have, indeed should have, used the release driver which had the bug fixed. The issue is Oxide then make innaprriate statements about the driver buf affecting performance leading to all sorts of tin-foil conspiracy garbage about Nvida cheating. Oxide could have simply used the actual release driver and verified that with the bug fixed there was no performance change, but then AMD wouldn't have got their publicity stunt.
An NDA that had expired and the very driver that NVIDIA wanted reviewers to use. Oh my, how shocking to then use it as a comparison base. As opposed to the drivers released shortly before the demo - cause setting thing s up at the last minute is a good idea. Also what law do you think was broken?
The problem is AMD had no legal access to that driver, It has nothing to do with NDA expiration. There were release day drivers that AMD should have used and avoided the entire debacle, but why would they when they can create all this free publicity. The entire benchmark was very last minute because it was released within days of the 1080 being made public, in fact it is questionable if they even used a retail card but a reviewer illegally provided a review card and the review driver.
None of that is that important and I doubt nvidia will do anything about it. The real issue is oxide making unsubstantiated comments about performance when they could have used the release driver and noted no performance discrepancy.
No laws are broken except for by the person who handed the driver to AMD, if it was still under NDA.
Nvidia would happily use similar tactics if they had the chance to expose AMD for releasing 'press only' drivers to make their own products look better to unsuspecting consumers.
Meanwhile in an alternate timeline, Alt-D.P. is calling AMD out for their marketing fail of not comparing their current generation to Nvidia's current generation.
Hardly backtracking. Somebody on Reddit asked for clarification on what the utilization number meant and AMD provided it. Did they contradict themselves? No. Did anything they said turn out to be false? No. Backtracking indeed!
The release day drivers were not ready to send to reviewers. The release day drivers have bug fixes, as seen in AotS. Nvidia don't have a time machine, they can't go into the future to pick up. Future driver and take it back to the past to give to reviewers.As to "fiasco", if that's the term you break out for a driver issue which in all probability was in Nvidia's favour anyway, and was a result of Nvidia sending out different drivers to the press than they release to customers, then I don't know that you'll have any suitable terms left for when something actually problematic happens. TL;DR: Not a "fiasco".
I'm frankly not very impressed by the way you try to spin this situation into a criticism of AMD. So it turns out Nvidia send out special "press drivers" to reviewers different from those the customer is using, and that's a criticism of AMD? AMD use the press driver which in all probability makes Nvidia look better than if they'd used the release driver, and that's a sign of ill-intent by AMD? Who knows who provided the driver to them. Maybe Nvidia will sue them... But I suspect not.
This is not a "publicity stunt" by AMD. I can see the boardroom now... "I've got a great idea, lets use a specially optimized driver by Nvidia that performs a little better than the current public one and then later on we can be called out on it by Nvidia even though that makes no sense. It will be a wonderful publicity stunt.".
Or not.
The problem is AMD had no legal access to that driver, It has nothing to do with NDA expiration. There were release day drivers that AMD should have used and avoided the entire debacle, but why would they when they can create all this free publicity. The entire benchmark was very last minute because it was released within days of the 1080 being made public, in fact it is questionable if they even used a retail card but a reviewer illegally provided a review card and the review driver.
None of that is that important and I doubt nvidia will do anything about it. The real issue is oxide making unsubstantiated comments about performance when they could have used the release driver and noted no performance discrepancy.
If I saw Linus, for example, tomorrow and he gives me information on the RX480 without then subsequently I tell everyone about it, I am not the one who is breaking agreements/laws, Linus is.
Same as when a mole leaks NDA info to Nvidia about AMD - It's not Nvidia breaking the law but the mole who leaks it.
Problem is, you have to prove who the mole is.
No, AMD are guilty here of using something which they had no legal right to use.
I really don't think that is a big issue, but that action is what resulted in all the following fiasco.
How do they know they have no legal right to use it?
You now say it's not a big issue. OK THEN.
No, AMD are guilty here of using something which they had no legal right to use.
I really don't think that is a big issue, but that action is what resulted in all the following fiasco.
no LEGAL right? Can you point me to what law they are breaking exactly?
If I saw Linus, for example, tomorrow and he gives me information on the RX480 without then subsequently I tell everyone about it, I am not the one who is breaking agreements/laws, Linus is.
Same as when a mole leaks NDA info to Nvidia about AMD - It's not Nvidia breaking the law but the mole who leaks it.
Problem is, you have to prove who the mole is.
Because they accessed it through illegal means. The review driver was given to reviewers only, the retail cards had retail drivers with the big fixed.
There are 2 points I have made:
1) it is fairly dubious how AMD got their hands on a retail 1080 and used reviewer drivers and not retail drivers. I don't think this really matters, they just wanted a review as soon as possible, or wanted to use the same drivers as reviewers.
2) oxide made extremely unprofessional comments about performance due to a bug in the review drivers. Oxide, if they installed the retail drivers would have observed the bug to be fixed without a performance drop, actually a performance gain if anything. This is extremely dishonest.
Issue 2 never would have happened if it wasn't for issue 1 though.
To be clear, I am not saying that the result AMD presented were flawed, or that they purposely tried to confuse anyone, or planned any kind of anti-nvidia defamation. AMD almost certainly had no control over oxides statements, but neither oxide or AMD tried to make the record straight.
AMD just enjoyed the publicity. It was effective, we see right in this forum people claiming nvidia sent reviewer drivers with cheats to improve performance in AotS when the reality is a simple driver bug, a bug that doesn't effect performance to any significant degree.
deflecting wont change much, eveyone knows corp spying is part of the business, claiming Nvidia doesn't spy on AMD would be hypocritical and stupid, and the other way around is true also, trying to blow it out of proportion wont help take focus away from the danger of having reviewers only driver with renderer issues that never makes it to the public.
and this is not about blaming Nvidia, i would rather see this practice banned from both AMD and Nvidia, ignoring it or deflecting it wont help solve it.
without brining me the ready or not yet ready, D.P do you agree for reviewers to have their own drivers that never makes it to the public ?
RX480, Do we think they will do an ITX version?