I wouldn't say it's a false alarm.
Some products from some retailers changed a lot, others very little. I've been watching 2x8GB DDR SODIMMS, I notice OcUK's GeIL has gone up tenner for a second time recently. Other retailers have hiked the price a lot more.
I bought 2x8GB Crucial DDR3 1333MHz SODIMM on the day of the fire for £82 - the same place is now selling for £116 (up another £2 from last week). That same RAM is now a lot more than £82 everywhere. On the day of the fire OcUK's equivalent GeIL was around £80, today it's £100.