That's what happen when games developers are turning what should be fun to play and actual sense of accomplishments into a mean to force boring grinding chores upon the players to do in attempting to make money on micro-transactions.
Any games that are built centralised around micro-transaction are doom to fail and has no chance of being a good game, as it is focused on by taking away the enjoyment and convenience from the players and forcing them to spend. The reason why Warframe has such a success is that it is a game focused first and foremost, and the micro-transaction is optional in the true sense of the word that it is essentially just an extra layer on top, rather being the centre or core-focus of the game.
Publishers today just want undiscerning players who will happily chase their own tail and jump from game #1 to #2 to #3 on cue :|