Ok down to my final list and will be ordering tomorrow,air cooler is not listed will leave that to overclockers, have gone with the air cooler because the build is just for gaming and as I've said no over clocking. will look at the coloured cables and fans before I order, its not a biggie. if you see anything glaringly wrong please let me know. Thanks everyone for their help.
*HIS HD 7990 6144MB GDDR5 PCI-Express Graphics Card
*Intel Core i7-4770K 3.50GHz (Haswell) Socket LGA1150 Processor - Retail*
*CM Storm Stryker Full Tower Gaming Case - White*
*MSI Z87-G43 Gaming Series Intel Z87 (Socket 1150) DDR3 ATX Motherboard*
*Antec High Current Gamer 750W Modular '80 Plus Bronze' Power Supply (0-761345-06223-7)*
*Samsung 120GB SSD 840 EVO SATA 6Gb/s Basic - (MZ-7TE120BW)*
*TeamGroup Xtreem LV 8GB (2x4GB) DDR3 PC3-19200C10 2400MHz Dual Channel Memory Kit (TXD38G2400HC10QDC01)*
*Seagate Barracuda 7200RPM 1TB SATA 6Gb/s 64MB Cache - OEM
OcUK 24x DVD±RW SATA ReWriter (Black)