I have a Jag x-type 2.5 V6 it unsurprisingly does around 20MPG. I can get 28mpg on average but it is bl*ody hard work.
Things that help:
Turn off the air con (massive improvement)
Don't fill the tank up to full, fill half to three quarters, then the car is not carrying so much weight around.
Barely touch the accelerator, especially down hill just dump the clutch in. (not that safe).
Try to change gears less and not bring the car to a full halt so much, gaining momentum continuously uses petrol.
Change the oil regularly so the engine does not have to work so hard also check you sparks or coil pack are clean, also check your filters your car needs to breathe.
And most importantly don't race chavs and boy racers off the lights.