Red Bull in the Himalayas

Sparky · 13 Oct 2011 at 16:25

arknor said:
oh interesting so is it the same cosworth some of the teams are using this year? do you use a different gearbox to?

No its a much older spec, different gearbox as well.

Glaucus · 13 Oct 2011 at 19:54

Thank god some one else posted it for us non flash people.

I assume this must be the video?

Sparky · 13 Oct 2011 at 20:18

AcidHell2 said:
Snip

Yes

arknor · 13 Oct 2011 at 20:57

ive always liked the sao paolo video its looks very raw and real

Sparky · 13 Oct 2011 at 21:00

Tom Cruise one is one of the best i think.

arknor · 13 Oct 2011 at 21:02

to hollywood for me

ChrisGTL · 13 Oct 2011 at 21:09

arknor said:
ive always liked the sao paolo video its looks very raw and real

So little downforce, even at slow speeds seems such hard work to stop it from spinning.

Love videos like this!!

CaptainRAVE · 13 Oct 2011 at 22:42

Duke said:
Love the demo runs RB do

+1

RB certainly know how to promote the brand!

Neat video

Glaucus · 13 Oct 2011 at 22:43

3rded
Even mclaren with all the pr, are no match on RBR and I bet their drivers don't do as much.

Not only is RBR pr stuff interesting it's also actually advertised.

arknor · 13 Oct 2011 at 23:48

its never webber or vettel in the pr videos though? mclarens tends to be one of their main drivers.

i guess red bull need to build a a brand and maintain market pressence a lot more than anyone else

Glaucus · 13 Oct 2011 at 23:53

Does it matter. How much mclaren videos have you seen and enjoyed compared to RBR.
It's not all about main drivers, it's more about the brand and for that you don't always need main drivers.

arknor · 13 Oct 2011 at 23:56

mclarens pr is always for a sponsor though as they dont really need pr to sell drinks.

redbull rely on it and i guess they have to justify spending so much money on f1 by using it a lot as advertising

stoke1863 · 14 Oct 2011 at 00:08

The guy who has invented brand Red Bull is a marketing genius!

Honestly just stop for a second and think how prominenet Red Bull are in sports. Its insane! Almost everey sort of Extreme sports is red bull branded. They have two football teams (Red Bull Salzburg and New York Red Bulls)

and are double world champions in one of the most expensive sports in the world.

ALL to sell some fizzy drinks

staggering. Apparently spend 40% of revenue on marketing alone

The_Abyss · 14 Oct 2011 at 00:33

stoke1863 said:
The guy who has invented brand Red Bull is using one of the beverage world's largest marketing and sponsorship budget in history

Fixed for you.

Credit to them though - they committed to it and carried it through.

FrankJH · 14 Oct 2011 at 13:37

Thanks CS - really interesting about the config (not that surprised that its an old car / cosworth engine) and richness of the fuel for the height of the road

Not strictly McLaren pr - but I love the various vodafone ads which are transmitted with JB and Lewis mucking around